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Using Consumer Science to Help Build Your Brand

Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, and ...

Business Name vs. Trademark: What’s The Difference?

When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business ...

Top Elements of Modern Web Design

Each year brings with it new elements and styles in website design. While some elements help explain your company, others improve how content looks on specific devices. Although it is not necessary to include every new trend that arises on your website, many have the potential to improve user experience. With so many options to ...

Building a Successful Team for Your Business

Business success is not all rainbows and butterflies. It is difficult and requires team effort. It takes hard work, knocking on door after door, making cold calls, and learning a number of lessons along the way. At the very basic level, you need a team to collaborate with. While this task may be more difficult for some, it is ...

Using Consumer Science to Help Build Your Brand

Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, and ...

Optimizing Your Website for Voice Search

The way in which people are searching for information online is changing significantly. People are increasingly using voice search on their smartphones, tablets, and voice assistants. According to Hitwise, approximately 60% of searches are now performed on mobile devices. If you haven’t updated your search strategy to adapt to this ...

On the Rise: Business Intranet

The way in which people are searching for information online is changing significantly. People are increasingly using voice search on their smartphones, tablets, and voice assistants. According to Hitwise, approximately 60% of searches are now performed on mobile devices. If you haven’t updated your search strategy to adapt to this ...

Protect Your Business: Trademarks, Copyright, and Registration

As a business owner, your intellectual property is your lifeline and needs to be protected accordingly. It can be a confusing issue and many individuals don’t seem to have a solid grasp of how, why, and when to protect their products, or if it’s even necessary. Let’s explore what you need to know to protect your brand. ...

Mobile Design Terms and What They Mean

At IndiaWebmediaPro Technologies we strive to build websites that are optimized for mobile and have worked with many new clients to update older sites for mobile-friendliness. While we have written blog posts in the past that outline the importance of mobile optimization for modern websites, there is still a wealth of confusion over ...

Top Security Risks for Small Businesses

Big companies such as Sony, Verizon, and Experian have all landed themselves in the news due to hackings that have left sensitive user information out in the open, but cyber criminals are beginning to target small businesses through scams. These generally fall into three categories including spear phishing, fake emails, and malware. ...

Choosing The Right App For Your Business

An application, often referred to as an app, is a program designed for use on a mobile device. Most people use apps everyday and the growing popularity is pushing businesses towards jumping on the app bandwagon. While not every business needs an app, it is an increasing trend that requires a lot of time and understanding. If you do ...

Online Videos That Drive Business

Videos can bring your business to life through grabbing the viewer’s attention. According to Wyzowl, 61% of businesses have started using video content marketing. This trend has progressed rapidly and will reach new heights in the near future. With video marketing being one of the newest additions to the promotion toolbox, you may ...

The Four Essentials Every Website Must Have

At IndiaWebmediaPro Technologies we build countless websites. All of them have different designs and functionality, but there are four elements that are essential on every site. Thoughts of flashy features may be running through your mind, but think again. These entail simple components that are highly important. Below we will ...

Who We Are: An Imperative Component to Any Website

A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and ...

Top 3 Components of an Unsuccessful Blog

There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or ...

Turn Your Website Into a Powerful Recruiting Tool

Your website is an interactive powerhouse that can do a lot more than just post jobs and accept resumes. Through using the right hiring strategies and tools, your online application process can be transformed into a robust engine attracting both qualified and enthusiastic applicants. While the majority of jobs were previously filled ...

5 Ways Graphic Design Can Help Your Business

Good design is good business. Investing in your company’s image and branding is a strategy that will pay off in the long-term. While it may be easy to toss graphic design to the wayside, consumers can tell the difference, which is why investing in quality professionals who are experienced in graphic design is essential. Let’s review ...

Website Fails Your Business is Making

In today’s technologically advanced society, a website for your business is a necessity. Unfortunately, many businesses make significant mistakes that inhibit the connection with customers and hinder sales. IndiaWebmediaPro Technologies understands the interworking of website components and can easily identify the common reasons for ...

Keeping Your Business Safe From Cyber Attacks

According to Statista, an estimated 1.61 billion people across the globe purchase goods online. This relays to trillions of dollars in annual retail sales. Given this data, most businesses have taken advantage of the online market in order to maximize profits. A major concern that many online businesses face is cyber attacks and ...

Managing Your Online Identity

Most of us have turned to Google and searched our name at one point in time. Don’t let your social media or online presence keep you from a new opportunity. There is significant value that lies in your first impression. You must look good, act professionally, and put your best self out there. It is essential to do everything within ...

Marketing Mastery for Small Businesses

The American dream is to own your own business, whether that consists of opening a store or starting a restaurant. The goal is to turn a passion into a career, however many people are held back by the fear they won’t be able to manage it successfully. There are a number of challenges that small business owners may face but through ...

The Future of UX Design

Design is made for people. That being said, you cannot understand good design if you do not understand your audience. User experience is the essence of design, which prioritizes needs in every aspect of a product experience. As we evaluate the state of UX design and consider its future, it is essential to understand that it does not ...

Showcasing Testimonials for Your Business

Client testimonials are essential for establishing credibility and a sense of stability. Additionally, they provide a boost to your conversion of new customers. According to WikiJob, when site visitors are able to see feedback from satisfied customers, sales increased by approximately 34 percent. But it isn’t enough to simply publish ...

Creating an Engaging Digital Experience

Websites must have a multifunctional design in order to be effective. It should improve user acquisition, heighten engagement, and help your business retain customers. Your design team thinks of it as a combination of science, psychology, and art where each element creates an interactive experience that engages the target audience. ...

The 7 Deadly Sins of Intranet Design

Intranet designs are intended to help employees within an organization reach higher levels of productivity, motivation, and communication. While intranet tools and programs come and go, if the design falls into one of these debilitating categories, it can impact employee morale and ultimately increase the overall costs. Let’s examine ...

Online Business 101: Growth Tactics

eCommerce is exploding and many startups are beginning to establish their online stores. While this may seem simple with all the DIY tutorials and business tools available, it is easier said than done. It is essential to make sure all the elements for your online success are in place. Let’s review crucial steps to take when ...

Avoiding the Duplicate Content Downfall

The term “duplicate content” or “duplicate content penalty” is a term frequently used by Internet marketing gurus. This refers to the idea that having content on your website that is similar to existing content on the Internet, will cause your site to perform poorly within search engines such as Google and Bing. Below we will review ...

Increasing Content Quality: Strategies for Top Performance

The main driver of Internet traffic is content, making creation an essential part of online marketing. Given this, competition is steadily on the rise, requiring content creators to find strategies that stand out from the crowd. While some try to compete using shear volume through pumping out mass articles, it is not necessarily the ...

Effective Logo Design: Vital Tips

Before we jump into the design semantics of a logo, we must first understand the main purpose behind this imperative feature of your brand. A logo is one aspect of a company’s entity, with its shape, color, font, and image strikingly different from other logos within the same market niche. Essentially, logos are used to identify and ...

Top Trends Shaping Mobile Development

Mobile applications have officially taken over. The future of mobile application development promises to see the continuing emergence of new, cutting-edge techniques and tools accompanied by growth in traditional technologies. New developments encompass the “mobile first” concept paired by enterprise mobility. Let’s take a look at ...

Outdated eCommerce Strategies to Eliminate

Using outdated eCommerce strategies is a hard habit to break, but can lead to an abundance of trouble. It is easy to grow complacent when your current eCommerce tactics are making a profit. While most people become uneasy with change, it is essential to constantly re-evaluate your approach. Let’s examine the most common and most ...

Video Marketing Trends to Know for the Upcoming Year

Video marketing trends have seen a recent boom, especially among social media applications such as Facebook, Snapchat, and Instagram. If you want your video marketing strategy to keep up, stay on top of this year’s top trends. Let’s review the four leading strategies to know for 2017. ...

Digital Printing: New Age Technology

The print world is a lot more complex than most think. With an abundance of proofs, color correction, press checks, and papers to choose from, it can be difficult to determine what print method is best. Additionally, those who are unfamiliar with the field may be unsure of the difference between offset and digital. For the novel ...

Website Design Twenty Years Down the Line

Website Design Twenty Years Down the Line While it is nearly impossible to make an accurate prediction about something as rapidly innovative as web design, broad assumptions that align with current technological breakthroughs can offer some insight into the future. Generally speaking, new technological innovations and wide-range ...

Custom Online Tools You Need For Your Restaurant

As society begins to rely more and more on technology to fulfill their everyday needs, it is important to incorporate this into your business in order for your restaurant to really thrive. There are a few online tools that can be created and customized by your website designer to not only save countless hours of time, but to also ...

SEO Content Creation: Professional vs. Self-Directed

Blogs and articles geared towards search engine optimization are an essential part of social media management. Studies have shown that sharing at least one blog per week can help drive traffic and lead to more client conversions. Through regularly posting fresh content via your website or various social media outlets, you can easily ...

Internet Vs. Intranet Design: Exploring The Difference

The majority of external websites on the Internet are designed to capture an audience and maximize conversion time. The goal is to draw users deep into the website and intrigue their curiosity with relevant and interesting information. By contrast, intranet sites are designed to be viewed by audiences inside an organization and are ...

Mastering Mobile eCommerce

Responsive website design is now essential for any company’s online presence. This includes an easy-to-use interface for product and service retail. Responsive eCommerce platforms must work across all devices, as it has now become the norm for individuals to make purchases on not only desktops, but also tablets and phones. Mobile ...

Millennial Branding: Emergence of Simplistic Logo Designs

We currently live in an age that saturates information with images and messages. Everything we strive to know can be easily found at our fingertips through computers or smartphones. Your logos should be simplistic in order to cut through the constant noise associated with millennial living. Simple logo designs can articulate ...

Major SEO Changes to Expect in Upcoming Years

Search engine optimization (SEO), is an important aspect for any website owner to improve their rankings and draw more traffic to their site. Major search engines, such as Google, utilize core algorithms in order to provide the most relevant results quickly and accurately. The PageRank formula not only assesses the quantity of links ...

The Importance of Website Maintenance for Your Business

Regardless of whether your business is a giant corporation spanning across the country or a local venue, website maintenance is important. Your website provides a worldwide window into your company and is generally the first line of defense in how your product or service is perceived by the general public. This is why a well ...

Working Towards Common Goals: Building an Enterprise Intranet

In today’s technology-driven society, many businesses have their own intranet. An intranet portal is an Internet only accessible to those within the company’s internal network. While it is widely thought of as a component only utilized within large enterprises, a company of any size can benefit from an intranet portal as well. This ...

The Hidden Problems of DIY Websites

When you make the decision towards obtaining a new website, there is one main question that comes to mind. Should you hire a professional or take on a do-it-yourself project? If you are a small business or happen to be quite tech savvy, you may be able to pull it off. Unfortunately, this could also spell disaster. ...

The Art of Creating a Successful Law Firm Website

Law firms are essentially their own entity when it comes to websites, blogs, and SEO efforts. Their unique services can also present challenges with Internet marketing, as they require a theme that can adequately fulfill the needs of this industry. In this technology-driven era, a website is now a law firm’s new front door and many ...

Content Creation: The Interworking of Your Mind

Content marketing is a complex process. Content creation is more than just writing words and placing them within a web page or blog post. The process should be integrated with SEO as well as social media. It requires creativity and a focus on objectives and tasks. Essentially, it is a delicate balance that should be carefully thought ...

Strong Logos: The Genetic Makeup of Your Marketing Efforts

Our bodies contain DNA, which is the genetic material that houses how we will look and function. When discussing marketing, a logo could be comparable to DNA as it is the fundamental component behind a brand, establishing the look and feel for all marketing efforts. It contains a unique combination of typography, color, shape, and ...

Creating Mobile Content Marketing Strategies

The digital marketing field is constantly plagued with the terms “mobile web design” and “content marketing”. A common challenge is how to combine content marketing strategies and mobile design without sacrificing one for the other. There are a number of restrictions that are imposed by small screens, but this doesn’t mean your ...

Converting Your Desktop Website to Mobile

Mobile devices have taken over desktops, making it necessary for designers to keep mobile components in mind. Website design should be thought of with mobile features in mind first, as it is easier to scale up than scale a desktop down. Unfortunately, many designers are faced with the challenge of adapting existing desktop designs to ...

A Look Into Brand Logos With Hidden Messages

A brand is one of the most valuable assets that a business can possess. Your logo design speaks volumes about the company and often conveys a certain message to consumers. That is why a great deal of time and money is invested into perfecting this essential feature of a business. On a day-to-day basis, the public is exposed to ...

Secrets of Successful Infographics

The main purpose of an infographic is to simplify a complicated or rather boring subject into an engaging experience. A successful infographic creates visualizations that engage the audience enough to make the marketing message more memorable in nature. ...

How Secure is Your Website?

While technology is constantly on the rise, a main problem that continues to exist is concerns with security. Information is stolen on a daily basis and subsequently used to send spam messages, open backdoors to systems, damage computers, and steal private material. The number of sites that have become victims to security threats ...

Web Design for Search Engine Optimization

Many new designers focus on how amazing a website may look, yet do not always consider one of the most important purposes of the site – to deliver content and be found through search. The best way to increase your website traffic is through optimizing it for major search engines such as Google and Bing. Search Engine Optimization ) ...

How To Ignite Your Audience With Your Website

A website can look slick, with amazing products and services. You can implement multiple marketing campaigns, but without some key components, your site may not thrive. While ramping up popularity with your website isn’t always easy, there are various strategies to get people talking. ...

The Impact of Blogging for Your Business

Blogs are a great way to inform, educate, and entertain your audience, yet are highly underused. Most companies believe that keeping a blog on their website or sharing to social media is a waste of time. While this statement can be true if you are writing boring content with no direct correlation to your services or products, blogs ...

Perfecting the Art of Mobile Navigation

Mobile usage continues to rise and is now surpassing the number of desktop users. This means that website designers must create a site that can be utilized across a variety of platforms. With the increase in consumers purchasing both products and services online, as well as communicating away from the confines of their desk or home, ...

Top Signs You Need a New Website

Technology is rapidly changing and a number of businesses are finding themselves in a position where their current website does not meet the needs of their company and clients. At IndiaWebmediaPro Technologies, website redesign is one of the top inquiry requests. With years of experience in this field, there are a number of comments ...

Beware of the Mobilegeddon!

Mobilegeddon is part of the popular lexicon to describe Google’s updated search algorithm. It is also a wakeup call for examining the mobile traffic side of business and the importance of setting up a mobile site or a responsive website as mobile device usage surges. ...

Creating an Exceptional Customer Experience With Your Website

Years ago, customer contact and service delivery were limited to store fronts and physical products. In today’s multimedia society, client relations exist in both the physical and digital world. Creating exceptional customer experience digitally comes with a great deal of new challenges. Since the digital world is vastly different ...

Has Your Business Gone Mobile?

The invention of smart phones has completely revolutionized the way people live and communicate. When friends meet for coffee and have a discussion, the moment something is questioned, either party can pull out their phone, perform a quick search, and find the information they need almost instantly. This sort of 'information on the ...

Successful Internet Marketing is Driven by Goals

When it comes to any aspect of digital marketing, the primary drive behind the request must be company goals. Whether it is an SEO project or a request for a website design, business goals are the number one feature that affects the success of your project. Unfortunately, many small businesses just think about the issues with their ...

Principles of Effective Website Design

The success or failure of a website is based on various user-centric design features. Individuals who navigate online sites glance at pages, scan some of the text, and click on areas that catch their interest. Based on this information, let’s review the top principles of effective website design. ...

Attracting Site Visitors Through Corporate Blogging

Having a blog on your business site has become the new norm. According to HubSpot, companies that have an active blog receive approximately 55% more website visitors and generate four time more leads. A corporate blog is designed to showcase the knowledge and insight of your company. It allows you to position yourself as an expert in ...

Logo Design: A Fundamental Component of Branding & Marketing

When it comes to marketing, a company logo could be compared to DNA; the material that houses information about how a living cell will look and function. A company’s logo design is a fundamental component of branding, generating the look and feel for all other marketing efforts. It helps differentiate itself amongst the competitors, ...

The Necessity of a Mobile Friendly Website

If you think about how much time you spend online each day via a mobile device like a smartphone or tablet, it should come as no surprise that there is a high need for mobile-friendly websites. While mobile usage has skyrocketed in the last few years, many businesses have been slow to jump on the bandwagon. ...

The Art of Persuasion: Increasing Site Conversions

It is a common misconception that some people are generally more persuadable than others. In reality, the ability to alter one’s thinking has more to do with the manner in which an idea is presented. Persuasion can help get a task done while making the other party believe that there is a significant benefit on their end. There are ...

Common Business Development Mistakes to Avoid

Throughout the development of your business, there are numerous basic but often fatal mistakes that are frequently made, even by professionals who have been in the trade for quite some time. At times, they are not recognized until much later, making them difficult to rectify. Here are the most common mistakes to avoid during the ...

Protecting Your Website From Hackers

Protecting your company from hackers requires a tight net of website security that must be consistently updated. You cannot keep hackers away using old hacker prevention techniques that are not proven to work. Hackers are updating their craft every day, and you must find ways to prevent information loss or theft when your web ...

Is Your Website Loading Slowly?

We've all been there! You click onto a new web page, and for several seconds your cursor runs in a circle on a blank screen. Slowly, the page begins to load. But it feels like forever, even if only a few moments. What can be done to help with this issue? Below are some generalized pointers to get you on the fast track to faster ...

10 Ways To Improve Website Search Rankings

Creating a website is step one. Getting your website to rank well in Google's search results is the never-ending effort -- more of a challenge! Fortunately, you don't have to spend big money or be a technical guru to boost your site's ranking. Let's look at some simple ways to ramp up your website's search ability. ...

The Scoop on Local Search Engine Optimization

If you have a website, you’ve probably heard the term SEO before, referring to search engine optimization. But what is local search optimization? This refers to the practice of optimizing a site for search activity related to a small geographical area. Although this is similar to national SEO, there are a few notable differences. Let ...

The Ideal Website Home Page

The home page of a website creates the first impression for visitors. It gives a brief insight into your company’s story and provides a connection with users. It is essential to ensure your home page is not only welcoming and professional looking, but that it also answers questions and provides clear direction. IndiaWebmediaPro ...

Why SSL? The Purpose of using SSL Certificates

Implementing a SSL certificate, or a Secure Sockets Layer certificate is a way to ensure the safety and privacy of your users and potential customers. SSL certificates offer a number of benefits and advantages over other websites that choose not to install and utilize a verified certificate themselves. ...

4 Essentials Every Business Must Have

Businesses today need to be quick to get ahead. Whereas at one time the big were eating the small -- the fast are now eating the slow. Those who are fast have certain characteristics; they are strategic, organized, and understand their priorities. ...

5 Stages of Launching a Business

Launching a business is a big project that happens in many stages. There are weeks or months of planning ahead to make sure that the business will be healthy in the long term. Below are the five stages every business owner goes through in order to successfully launch their business. ...

Web Hosting Made Easy

Owning and operating a website has become incredibly easy to do. IndiaWebmediaPro Technologies now offers several distinct and easy to use options for anyone looking to own a website. It is common for a new website owner to think that all hosting options are the same, which is completely false. With such a wide variety of hosting ...

Why Your Website Defines Your Business

If you were a lawyer and went to court wearing sweatpants and a holey t-shirt, there is a good chance nobody would take you seriously. Your clients would likely request new counsel. The point is, image does matter. It's not the "end all, be all", but it does matter. Your personal image is important to your clients, but so is your ...

What is Branding?

Potential customers who never think of your business are unlikely to pay you a visit. However, the art creating an image in the minds of customers is more challenging than many imagine; how do you make your company more memorable? Perhaps the most powerful technique is to focus on your company's branding. ...

Online Store for Skin Care Products

We have provided Design, Development, On Page SEO and Deployment services for this online store. As per client requirements, we have used XCart platform for eCommerce solution to develop this website. This is online store website where sell Skin Care products. We have developed product catalog, shopping cart discount coupon, online ...