The Scoop On Local Search Engine Optimization

JANUARY 10, 2017

Major SEO Changes to Expect in Upcoming Years

Search engine optimization (SEO), is an important aspect for any website owner to improve their rankings and draw more traffic to their site. Major search engines, such as Google, utilize core algorithms in order to provide the most relevant results quickly and accurately. The PageRank formula not only assesses the quantity of links on a webpage, but also their power. As technology continues to evolve, SEO changes are expected to adapt as well. Let’s examine a few main factors to keep in mind when optimizing your site.

Voice Search – Approximately twenty percent of searches are devised through voice, and this is expected to grow. Not only do consumers utilize their phones to complete this action, but they also use other modes such as tablets, remotes, and interactive home devices. This means that there will ultimately be longer and more sophisticated search phrases.

Accelerated Mobile Pages – AMP was designed to generate fast mobile pages. Essentially it is an HTML page that is stripped-down to be super lightweight. It is predicted that AMP will increase in its adoption as well as requirements by major search engines. While traditionally geared towards major enterprises, it is now being utilized by mid-market and small businesses.

HTTPS and SSL Websites – Hyper Text Transfer Protocol Secure (HTTPS) and Secure Sockets Layer (SSL) websites ensures that all communications between browsers and sites are encrypted. This can protect highly confidential information that is relayed such as banking and shopping components. It is now becoming the gold standard and may soon be required.

Mobile Friendliness – Many desktop websites have begun to revamp in order to ensure that they are mobile friendly. While this used to be an option, it may be required moving forward. Since users are beginning to search more on mobile than desktop, Google has begun switching to mobile first indexing.

Overall, the technical aspects of SEO cannot be ignored. Website developers are essential in executing key technologies like AMP and SSL. It is important to hire a company, such as IndiaWebmediaPro Technologies, that have a clear understanding of SEO tactics while being able to deliver premium speed and performance. Contact us today to learn more!