JANUARY 10, 2015
Principles of Effective Website Design
The success or failure of a website is based on various user-centric design features. Individuals who navigate online sites glance at pages, scan some of the text, and click on areas that catch their interest. Based on this information, let’s review the top principles of effective website design.
Pages Should Be Self-Explanatory
When developing your site, a top goal is to get rid of question marks. If the navigation of the site isn’t intuitive, it makes it more difficult for users to understand how to get from point A to point B. Through providing a clean structure and a balanced website design, it can help individuals easily navigate and grasp the idea behind your business.
Content Must Be Effectively Written
Website content should be geared toward your target audience’s preferences and browsing habits. Generally speaking, promotional writing, long text blocks, and exaggerated language are ignored. Instead, use short and concise phrases with a layout that can be easily scanned. Furthermore, plain and objective language that doesn’t sound like an advertisement can go a long way.
Keep Things Simple
Despite the fabulous design your site may have, users are looking for specific information that can easily be located. From a visitor standpoint, pure text without any advertisements is the best way to deliver information. Clearly present imperative content that provides a choice of options without confusing site users.
Test Your Site Early and Often
Crucial insights into site problems can be caught early if testing is done at the right time. When designing your website, ensure that it is tested, all issues are fixed, and it is re-tested. Gain a fresh perspective from individuals who are not a part of the development process.
If you are interested in creating a website that effectively relays important information to consumers, IndiaWebmediaPro Technologies has the knowledge and experience to do so. Our solutions are created to be user-friendly and make it easy to maintain your brand’s digital marketing image.
BRANDING & IDENTITY
October 10, 2018
Using Consumer Science to Help Build Your Brand
Using Consumer Science to Help Build Your Brand Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, … Continue reading BRANDING & IDENTITY
August 25 , 2018
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark. Let’s examine the two processes below.