July 10, 2018
Top Security Risks for Small Businesses
Big companies such as Sony, Verizon, and Experian have all landed themselves in the news due to hackings that have left sensitive user information out in the open, but cyber criminals are beginning to target small businesses through scams. These generally fall into three categories including spear phishing, fake emails, and malware. Let’s examine these scams and how you can protect your business from the dangers lurking online.
The most common and successful form of phishing is spear phishing. According to Symantec’s 2017 Internet Security Threat Report, spear phishing emails are sent to approximately 400 businesses everyday, leading to $3 billion in losses over the past three years. In lamest terms, phishing is the attempt to retrieve sensitive information such as usernames, passwords, and financial documents via email while pretending to be a trusted entity. This is a targeted attempt in which cyber hackers gather information about targets and trick them into providing data that could be used to steal money. If you receive an email that appears to be from someone you know but it contains an unusual request, double check the sender name to see the return address. If it doesn’t match the email for your contact, do not reply and notify IT.
Another common scam comes in the form of an email from a company to which you do business, such as a bank, social media site, or business you frequent. An email will ask the recipient to click on the link contained within, which will redirect you to a fake website that may look similar to the actual website. The goal is to steal information that is entered. Never click a link in an email unless it comes from a reputable source. If you ever receive an email from a company, open a separate browser window and enter the known URL to ensure you are on the right site.
Short for malicious software, malware is a software program designed to infiltrate your computer and cause damage. This ranges from stealing data to disabling systems, deleting or corrupting files and spying on you. Trojan horses, ransomware, and worms are all types of malware that can be dangerous for a small business. While you can also run into malware through visiting an infected site, it is most frequently transmitted via email. According to Symantec, one in 131 emails contain malware in a link or attachment. If you receive a questionable email, be extra cautious and trust your instinct.
While spam filters and antivirus software is always a good idea for any small business, email attacks tend to have a success rate of about 20%. IndiaWebmediaPro Technologies understands how important it is to keep your business’s content secure. They ensure that all of their websites are provided with security measures to prevent against cyber attacks. To learn more about various vulnerabilities your company may be facing, contact us today!
BRANDING & IDENTITY
October 10, 2018
Using Consumer Science to Help Build Your Brand
Using Consumer Science to Help Build Your Brand Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, … Continue reading BRANDING & IDENTITY
August 25 , 2018
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark. Let’s examine the two processes below.