SOCIAL MEDIA MARKETING
APRIL 10, 2016
Utilizing Facebook for Business Marketing
In terms of social media, Facebook continues to be the reigning champ where friends and businesses can share content online. In recent years, Facebook has grown into a venue for companies to engage in marketing campaigns, interact with customers, and promote their goods and services. Whether you are a big corporation or a local business, Facebook can be a powerful marketing tool when utilized towards the development of brand identity, networking, and keeping potential customers informed. Let’s examine ways to broaden your reach through Facebook.
- Develop a Business Page
Creating a Facebook page for your business is not only a great free marketing tool, but it also allows companies to identify themselves through sharing links, posting infographics, and providing blog articles. IndiaWebmediaPro Technologies has mastered the art of social media marketing through customizing blogs that can be shared on business websites as well as other high traffic areas such as Facebook.
- Advertising With Classic Ads
Facebook offers ads that appear in the side columns of their site, as well as in the News Feed. Through utilizing Marketplace advertising, it enables your business to increase likes and website clicks through targeting demographics such as user age, location, education, and interests. Additionally, you can set ad budgets and monitor performance through measurement tools.
- Promoted Posts
Facebook provides a feature to page owners called Promoted Posts, which enables users to pay a flat rate in order to have their posts reach a specified number of individuals. This could be a great way to help your blog articles reach as many followers as possible. According to a HubSpot survey, 60% of businesses that utilize a blog acquire more customers. Now imagine being able to reach a guaranteed number of potential clients. This is the intended purpose behind promoted posts.
According to eMarketer, 41% of small businesses within the United States now utilize Facebook as part of their online marketing strategy. Unfortunately, this statistic means nothing if you do not know how to approach it in the right manner. There is an underlying need for business owners to understand which strategies and practices will produce a positive ROI. IndiaWebmediaPro Technologies can do the work for you through managing your social media marketing tactics. Contact us today to learn about your options and ways to enhance your business today!
BRANDING & IDENTITY
October 10, 2018
Using Consumer Science to Help Build Your Brand
Using Consumer Science to Help Build Your Brand Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, … Continue reading BRANDING & IDENTITY
August 25 , 2018
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark. Let’s examine the two processes below.