BRANDING & IDENTITY

October 10, 2018

Using Consumer Science to Help Build Your Brand

BUSINESS DEVELOPMENT

August 25 , 2018

BUSINESS DEVELOPMENT

When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark. Let’s examine the two processes below.

WEBSITE DESIGN

November 2, 2018

Top Elements of Modern Web Design

Each year brings with it new elements and styles in website design. While some elements help explain your company, others improve how content looks on specific devices. Although it is not necessary to include every new trend that arises on your website, many have the potential to improve user experience. With so many options to choose from, it can also become a grueling task to determine which are really worth considering. This article focuses on the top elements of modern web design that should be incorporated into your website.