The way in which people are searching for information online is changing significantly. People are increasingly using voice search on their smartphones, tablets, and voice assistants. According to Hitwise, approximately 60% of searches are now performed on mobile devices. If you haven’t updated your search strategy to adapt to this advancement, you are missing out on the chance to reach potential customers.

First, we must distinguish how voice search differs from traditional search. Voice searches are phrased in a natural conversational style that tends to be longer than traditional searches containing just a few keywords. They find results near the user versus a specific location and are often done on-the-go. While your website may be perfectly optimized for traditional SEO, voice search optimization utilizes a very different approach. In order to ensure the success of voice search, there are a few steps to take.

1. Claim Your Business

Virtual assistants (for example, Siri) recommend businesses that are verified. Claim your business listing through Google My Business as well as other local online listings. The process involves visiting the Claim Your Business page, searching for your company, and claiming it. If your business does not appear, you will be prompted to create a new listing.

2. Map Your Company

Operating systems use map applications like Google Maps and Apple Maps to search for inquiries “near me” on smartphones. To increase your chances of appearing in voice search results, make sure your company is showing up accurately on these applications.

3. Utilize Longtail Keywords

Voice searches tend to be more conversational, so it is imperative to optimize for longer keyword phrases versus single keywords. Include full sentences for products and services that individuals may be searching for.

4. Showcase Ratings and Reviews

Online reviews are a huge factor in voice assistant selection. Use social media and email campaigns to encourage customers to leave reviews on major sites such as Google, Facebook, and Yelp. Additionally, you can add a link to your website that will take customers to review pages.

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Voice search is new territory when it comes to website optimization and is not going away anytime soon. It is time to start optimizing sites before they are left in the dust. IndiaWebmediaPro Technologies stays up to date with the latest trends and is not afraid of learning new techniques. If you need your website optimized for voice search, contact IndiaWebmediaPro Technologies today!

There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields. Let’s examine the top three components that contribute to an unsuccessful blog.

1. Lack of Frequency

Each business has their own specific needs. When talking in blog terms, frequency plays an important factor in the overall success of this form of content creation. It is essential to determine whether a daily, weekly, or monthly schedule is appropriate for your business. Think quality over quantity though. If you are posting daily but the content is lackluster, you may be better off posting less frequently but providing killer articles.

2. Lack of Distribution

If you are going to spend the time to write content, make sure that people actually read the blog. While Facebook is one of the best platforms for promoting your blog, there are a number of others outlets that can be utilized such as LinkedIn, Twitter, Google, and Instagram. Use Google Analytics to evaluate the audience your content is reaching and make changes accordingly.

3. Lack of Strategy

Domain authority is a score based on a 100-point scale that predicts how well a website will rank on major search engines. To increase domain authority, you need quality backlinks that refer back to your site from external websites. While conducting internal blogging is a good thing, you should also focus on external blogs. When you post on other sites, you can often include a link back to your site.

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Successful blogging isn’t rocket science. There are simple resolutions to common issues that businesses face when generating content. Figure out the best strategy to generate increased traffic. IndiaWebmediaPro Technologies is dedicated to social media marketing and has extensive experience in media strategy, marketing planning, campaign management, and content creation. To learn more, contact us for a free consultation.

The term “duplicate content” or “duplicate content penalty” is a term frequently used by Internet marketing gurus. This refers to the idea that having content on your website that is similar to existing content on the Internet, will cause your site to perform poorly within search engines such as Google and Bing. Below we will review what duplicate content is and how to avoid it.

When we refer to duplicate content as a penalty, it does not mean your search rankings will suddenly drop to page 56 in major engines. However, your website will not be rewarded for posting common content, and tends to appear in the supplemental results instead. This can actually impede traffic to your website. To help avoid these penalties, utilize article compare tools that calculate percentage difference of duplicate content.

Additionally, there are a few other tactics to ensure your web pages are seen as unique by search engines. For example, the first 50 words on a page should be as unique as possible. This can be achieved through providing a company introduction to each article you post or through adding images to break up the text. Additionally, if you have a blog, you can help increase the amount of unique content on your page through enabling comments.

Duplicate content penalties have the potential to make or break your site. If you are using similar content across multiple sources, the best thing to do is reword so that it is significantly different. This will remove the need for search engines to redirect similar content sources to supplemental results, ultimately giving you double the ability to rank well.

IndiaWebmediaPro Technologies specializes in website development, search engine optimization, and social media marketing, which all intertwine to help improve your rankings and draw more traffic to your site. Contact us now to learn more about our services and how we can address your specific needs.

The main driver of Internet traffic is content, making creation an essential part of online marketing. Given this, competition is steadily on the rise, requiring content creators to find strategies that stand out from the crowd. While some try to compete using shear volume through pumping out mass articles, it is not necessarily the most practical approach. Content that intrigues readers is what top search engines, such as Google and Bing, pick up.

For that reason, it is best to produce less material of higher quality, ultimately setting yourself apart from the rest while leaving time for other things. There are a number of strategies that can be used to greatly improve your website content including knowing your audience, having a firm understanding of your topic, writing for delivery, including data, using examples, and providing visuals.

Know Your Audience

The impact content has on those who consume it is what makes it truly great. Epic content changes the way in which people think, helps them solve problems, and makes a difference in a meaningful way. To achieve this, you must first know who you are writing for. The more you understand your audience, the easier it is to create something useful for them.

Understand Your Topic

Research, research, research. Through starting with the core of an idea and traveling outward, you can learn a wealth of information, making your content more valuable to people who read it. Subsequently, make sure to check your facts and avoid putting any information out there that you can’t prove.

Write for Delivery

Readers want to understand what you are talking about. If your writing is dull or hard to understand, they may call it quits halfway through. This can be accomplished through avoiding complicated jargon and keeping things simple. Additionally, content should be entertaining and engaging. Imagine you are talking to a friend while writing.

Include Data

Backing up any claims with verifiable data increases credibility and shows you have done your homework. In turn, readers feel confident about your content. Blogs are one of the most trusted online sources of information. This doesn’t mean you have to devise your own case studies. You can easily reference statistical facts relevant to your topic from credible sources.

Use Examples

Utilizing examples is one of the easiest ways to clarify points. The goal is to help translate loose concepts into concrete and relatable information. The amount of value that readers get out of your content is directly related to their perception of its quality.

Provide Visuals

The human brain understands visual information much faster than spoken or written. Many things that need pages to explain in written form can be understood from an image. If you really want to intrigue readers, include images, photos, infographics, and diagrams.

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In a world that is increasingly competitive, improving content quality is one of the best ways to differentiate yourself from the crowd. For better long-term investments, produce less content that is of higher quality versus mass-producing mediocre posts. The strategies listed above can be used by anyone. Through researching both your audience and topics, using data, providing examples, and incorporating visuals, your content will be easier to comprehend and lead to increased traffic. IndiaWebmediaPro Technologies provides all-encompassing services that can put your business on the right track. From search engine optimization to graphic design, our professionals have you covered.

Blogs and articles geared towards search engine optimization are an essential part of social media management. Studies have shown that sharing at least one blog per week can help drive traffic and lead to more client conversions. Through regularly posting fresh content via your website or various social media outlets, you can easily introduce potential customers to your brand.

With that being said, there are major differences between having a professional SEO company devise content versus trying to create the content yourself. Quality content doesn’t consist of just a bunch of words thrown on a page. SEO writing takes on a strategic approach. Let’s explore the tricks of the trade.

Keyword Research:

In order to tailor your blog content to ensure it shows up high on rankings, you will want to research what keywords and phrases people are searching for. If you are going to post content, it is essential to ensure major search engines take notice of your effort.

Utilize Primary Words:

If there is a specific phrase or word that is most commonly searched for, take advantage by utilizing it throughout key areas of your article such as the title, first sentence, and last sentence. This helps the content stand out and ultimately lead to more traffic.

Post Relevant Content:

People enjoy reading information that is relevant to their specific needs. Providing advice or tips in your area of expertise is a great start. Furthermore, discussing news related to your business or services can inform individuals and enable them to contact you.

Word Count Counts:

While 100 words of fresh content is better than no content at all, search engines tend to give preference to longer blogs and articles. Ideally, you should aim for between 400 and 600 words. If you want to compete with more in-depth content, search engines look for at least 2,000 words.

Writing blogs and articles is only the first step towards SEO content creation. The final step includes linking the content to a number of hubs that will serve as online public relations. Whether that consists of professional profiles such as LinkedIn and Google+ or more laid back outlets like Facebook, sharing fresh content is essential towards improving your search ranks.

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Professionals at IndiaWebmediaPro Technologies are highly familiar with this process and specialize in both SEO as well as social media management. You can’t afford to delay the improvement of your brand image. Contact us today for more information on SEO content generation.

Search engine optimization (SEO), is an important aspect for any website owner to improve their rankings and draw more traffic to their site. Major search engines, such as Google, utilize core algorithms in order to provide the most relevant results quickly and accurately. The PageRank formula not only assesses the quantity of links on a webpage, but also their power. As technology continues to evolve, SEO changes are expected to adapt as well. Let’s examine a few main factors to keep in mind when optimizing your site.

Voice Search – Approximately twenty percent of searches are devised through voice, and this is expected to grow. Not only do consumers utilize their phones to complete this action, but they also use other modes such as tablets, remotes, and interactive home devices. This means that there will ultimately be longer and more sophisticated search phrases.

Accelerated Mobile Pages – AMP was designed to generate fast mobile pages. Essentially it is an HTML page that is stripped-down to be super lightweight. It is predicted that AMP will increase in its adoption as well as requirements by major search engines. While traditionally geared towards major enterprises, it is now being utilized by mid-market and small businesses.

HTTPS and SSL Websites – Hyper Text Transfer Protocol Secure (HTTPS) and Secure Sockets Layer (SSL) websites ensures that all communications between browsers and sites are encrypted. This can protect highly confidential information that is relayed such as banking and shopping components. It is now becoming the gold standard and may soon be required.

Mobile Friendliness – Many desktop websites have begun to revamp in order to ensure that they are mobile friendly. While this used to be an option, it may be required moving forward. Since users are beginning to search more on mobile than desktop, Google has begun switching to mobile first indexing.

Overall, the technical aspects of SEO cannot be ignored. Website developers are essential in executing key technologies like AMP and SSL. It is important to hire a company, such as IndiaWebmediaPro Technologies, that have a clear understanding of SEO tactics while being able to deliver premium speed and performance. Contact us today to learn more!

Many new designers focus on how amazing a website may look, yet do not always consider one of the most important purposes of the site – to deliver content and be found through search. The best way to increase your website traffic is through optimizing it for major search engines such as Google and Bing. Search Engine Optimization (SEO) starts as soon as a web page is being designed.

Once a designer understands what they are designing for, who they are designing for, and the overall purpose of the website, SEO design comes easy. Let’s review some key factors to take into consideration when designing for search engine optimization.

Eliminate the Splash Page

A splash page is an absolute no-no when it comes to trying to improve SEO efforts. Search engines work through “crawling” to find most of the information needed from your index page. If your index page is a splash page, you risk the chance of directing potential clients to your site.

Design for Text

Designers strive to make everything look good, but unfortunately too many site elements contain graphics. You need some amount of text for search engines to pick up on. Image maps, rollovers, and images for navigational links should rarely be used.

Make Sense of File Names

Search engines, like Google Images, can also search through pictures. Create file names that accurately describe your images. For example, if you are creating a site about website design, name any pictures according to their page with website design also incorporated: about-websitedesign.jpg.

Inset ALT Tags

When an image is inserted into a website, you have the option to add an alt tag, which provides an alternative description of your image. Search engines use alt tags to help determine the relevance of a website.

Clean Code

Clean codes reap the most benefits of search engine optimization as it makes it easier for search engines to figure out what is what. Furthermore, clean code helps with your website’s performance.

While there is no guarantee to get excellent page rankings or a large amount of views, through designing your site for optimal SEO, you can definitely help your efforts. Search engine optimization includes many other factors, but those listed above sets you up for success. In order to ensure that your website is designed for search engine optimization, choose a professional with a high level of experience in this area, such as IndiaWebmediaPro Technologies

Having a blog on your business site has become the new norm. According to HubSpot, companies that have an active blog receive approximately 55% more website visitors and generate four time more leads. A corporate blog is designed to showcase the knowledge and insight of your company. It allows you to position yourself as an expert in specific subject matters and provides a more informal way of presenting content.

A blog is a great way to reach new prospects while staying in touch with existing clients and caters to the efforts of your search engine optimization (SEO) campaigns. Furthermore, it provides content that can easily be shared to social media outlets. With as little as four blogs per month, you can create endless opportunities for driving leads, sales, and revenue. There are four main components that you should consider when creating your corporate blog:

1. Integrate Your Blog Into the Website

Hosting your blog on a third party website is a big no no when it comes to corporate blogging. This significantly impacts your SEO efforts and hurts the overall branding of the company. Additionally, it tends to confuse website visitors when they jump from a business site to another site that looks different. The last thing you want to do is take traffic away from your website. Hire a professional at IndiaWebmediaPro Technologies. who understands how to integrate a blog into your existing website seamlessly.

2. Appropriately Structure the Main Blog Page

Showing full articles on your main blog page can be overwhelming for users. Instead, show a list of blog post summaries and include an excerpt with featured images. This not only increases usability, but also is great for SEO. Ensure that the titles and images work well together, are appropriately placed, and have aesthetic appeal. Having one post with a large image and the next with a thumbnail isn’t going to work.

3. Write About Diverse Topics

Blogging is a great educational tool and informational for prospects as well as existing clients. This doesn’t mean you should continuously discuss only a small number of products or services your company offers. If you limit your blog posts to content only about you, it comes across as ego centric and boring. Focus on topics related to your industry and trends.

4. Use Keywords

Keywords drive SEO and should be included in all of your blog posts. When you select an article title and write content, intermittently include specified keywords so that potential readers and the world can find you. This could include services you offer or your company name. Think about main words that people would use to find your services when searching on the Internet.

It is reported that approximately 77% of Internet users read blogs and 52% of consumers say blogs have impacted their purchase decisions. Corporate blogging doesn’t have to include an abundance of your time. Seek out help from IndiaWebmediaPro Technologies to create and manage your company blog while also sharing your articles to social media sites.

Creating a website is step one. Getting your website to rank well in Google’s search results is the never-ending effort — more of a challenge! Fortunately, you don’t have to spend big money or be a technical guru to boost your site’s ranking. Let’s look at some simple ways to ramp up your website’s search ability. Below are 10 ways to improve your website’s search engine rankings:

1. Create quality content:The mantra “Content is king” has become a bit of a cliché, but with good reason. Google strongly favors well-written, information-rich content. Be sure you’re writing for human readers, not robots.
2. Update your content regularly:Frequently-updated content is considered more relevant and important in the eyes of the search engines. Every time you post a new article or blog entry, you’re providing an additional opportunity for readers to find your site.
3. Choose your keywords carefully:Taking the time to do good keyword research can make a huge impact on your website’s SEO. Put yourself in a potential reader or customer’s shoes and imagine what search terms they would use to find your site. You can also use Google Analytics to find out how your visitors are arriving at your site.
4. But don’t get too crazy with your keywords:In the old days of SEO, quantity trumped quality when it came to keywords. Unfortunately, this led to artificial, keyword-stuffed content that had little value to real readers. Use your targeted keywords judiciously.
5. Be wary of Flash:Flash-based sites are inexpensive to create and look pretty impressive. However, they tend to rank badly with the search engines. Try using WordPress or an alternative platform instead, and you’ll soon see a difference in your rankings.
6. Develop social signals:Social media plays a significant role in today’s SEO environment. Retweets, shares and other mentions on social media can have a positive influence on your ranking.
7. Go local:Local SEO can boost your ranking and visibility with Google. Factors like map data, listings on local information websites and reviews help give your business the local clout favored by Google.
8. Add images and videos:It’s clear that search results that contain video content enjoy higher rankings than text-only results. In addition, these media-rich search results are more likely to catch the reader’s eye and get clicked. Images and video add value to content: Be sure to use them to your advantage.
9. Write guest posts:Guest-posting on relevant, authoritative blogs is a great way to build a network of solid, quality backlinks. Stay far away from shady link-building practices; these outdated methods won’t help your SEO and are likely to get you penalized by Google.
10. Seek out relevant directories:Web directories can still be an effective way to expand your backlink profile. Steer clear of directories that automatically accept submissions. The most credible directories manually edit and approve their listings.

If you have a website, you’ve probably heard the term SEO before, referring to search engine optimization. But what is local search optimization? This refers to the practice of optimizing a site for search activity related to a small geographical area. Although this is similar to national SEO, there are a few notable differences. Let’s review the most important ranking factors for local search optimization.

On-Page Optimization

It is imperative to include contact information including name, address, and phone number in the header or footer of your site to increase local search results. This doesn’t require wordy content or headers full of local text phrases. The area code and address help associate the website with the local area.

Inbound Links

Similar to national search engine optimization efforts, local SEO relies on both quantity and quality of inbound links to local business websites from external sites. This could be a great goal for an Internet marketing campaign.

Google Profiles

Google My Business and Google+ are imperative social media profiles that should contain optimized categories and relevant keywords in business descriptions. These factors significantly influence the search in the same way that the proximity of a business address influences close company recommendations.

External Directories

The availability and consistency of contact information on other third-party local business directories is imperative. Examples include Yelp, Yellow Pages, Foursquare, and TripAdvisor. If the information is not the same, it gives off a poor impression and will not properly show up in searches.

Website User Behavior

The behavior of users on your site including click through rates from search, check-ins, and calls to a business significantly impact local SEO, as does mobile modality usage. Make sure that your site is geared towards all types of devices.

Local SEO doe not require the insertion of a business location throughout content. Through adding your address and phone number to the footer or header of your site, using local area codes, initiating social media outlets, and checking business directories for accurate information, you can significantly increase your efforts. Professionals at IndiaWebmediaPro Technologies can walk you through this process and help gear your site towards local SEO.