JULY 10, 2015
Perfecting the Art of Mobile Navigation
Mobile usage continues to rise and is now surpassing the number of desktop users. This means that website designers must create a site that can be utilized across a variety of platforms. With the increase in consumers purchasing both products and services online, as well as communicating away from the confines of their desk or home, the design focus must be on mobile user experience.
A great way to ensure a satisfactory user experience is through focusing on mobile navigation. Seamless navigation enables consumers to easily find what they are looking for and subsequently leads to more conversions. Overall, great mobile navigation is based on what you include in the main menu. Since screen space is minimal on mobile devices, you must pick and choose what will be displayed.
Including a search feature should be an essential as it allows users to quickly find what they are looking for. Since many elements that are on a traditional website homepage will be eliminated, a search feature can ensure that consumers will be able to still find all necessary information. This is typically at the top of the screen for ease of access.
A home icon is also an essential component that should be included on mobile navigation as it gives users a direct overview of the most important content. Furthermore, home icons can help individuals reorient themselves if they would like to get back to the main page.
A share button has now become a key feature of mobile websites, as social media sharing is even more popular on mobile devices than desktops. This can help with your social media marketing efforts and ultimately increase conversion rates. Whether you choose a standard share icon or utilize each individual social media button, it should be in an easily accessible location.
In general, you want to ensure that your mobile navigation design does not include too many choices. When it comes to mobile, less is better. People want instant gratification, so if your website fails to give users what they want, they will seek out a better experience elsewhere. Mobile navigation is a hot topic right now and must be addressed appropriately. IndiaWebmediaPro Technologies can help you design with both purpose and precision in order to provide the best user experience.
BRANDING & IDENTITY
October 10, 2018
Using Consumer Science to Help Build Your Brand
Using Consumer Science to Help Build Your Brand Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, … Continue reading BRANDING & IDENTITY
August 25 , 2018
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark. Let’s examine the two processes below.