Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, and encourage customers to take the desired action. You must first determine the reaction you want to trigger in people that come into contact with your brand and let it guide you through the development of your full identity.

Much of a brand is based around colors and fonts that provide the perfect impression. A little research into color psychology can be especially beneficial during this step. If you haven’t heard of this before, color psychology is the study of hues as a determinant of human behavior. Entrepreneur.com provides an entire article titled The Psychology of Color in Marketing and Branding, which outlines the impact of colors. For example, green relays a sense of peacefulness while yellow can bring forth optimism. Red can exhibit excitement while blue indicates trust.

According to a study conducted by Satyendra Singh, consumers make up their minds within 90 seconds of their initial interactions with people and products. Within that assessment, between 62 and 90 percent is based on color alone. Additionally, you need to identify what words and fonts are associated with your brand. While you might find a simple header or body font in the basic options of your computer, you will most likely need to look elsewhere in order to truly make a distinction of your brand.

Although typography does not have any specified rules to follow, it is best practice to have contrasting fonts through a unique interplay of categories, weights, and sizes. Furthermore, font trends exist within specific industries that can represent emotional attributes. For example, geometric fonts represent cleanliness and simplicity that are seen across many technology brands while fashion brands lean towards high contrast, modern designs with elegant hairline curves. Regardless of what typography you choose for your brand, ensure that it is consistent across different communication channels to develop a sense of loyalty.

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The most important takeaway from this is that your brand colors and fonts are a harmonious system that must work together. Your brand should deliver a visual message to your consumers and should enhance your core values. The sandbox of emotion is at the tip of your fingers, so while it is important to trust your gut, make sure to have fun with it. Your brand represents you and the creation should feel comfortable and confident. If the color or font doesn’t mix right it your mind, it probably isn’t for you. IndiaWebmediaPro Technologies is known for working closely with clients in order to develop the most unique and tailored brand identity as possible. If you are looking for experienced professionals who have a wealth of knowledge in creating vibrant designs, contact us today!

A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers. Let’s take a look at the most common mistakes that businesses make when designing their “Who We Are” page.

Lack of Relevant Information

While it is important to tell the story of your company, less focus should be placed on accomplishments and more should be focused towards what the business does. Make sure to include information on how the company was founded, the core values of the business, and what motivates you. This is the place to show off your personality and have fun, so avoid generic corporate talk.

Plain Text Without Visuals

According to 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text. In order to make a good first impression, compose shorter paragraphs, use headlines appropriately, organize with bullet points, and incorporate photos and videos.

Too Much Content

This isn’t the time or place for a complete autobiography. Your “Who We Are” page should be concise and generally under 400 words. Most individuals do not have the time or patience to read large text blocks, especially on a mobile device. A great way to cut down on the amount of content is through providing links to publications where achievements are mentioned.

No Contact Resources

One of the most costly mistakes that a business can make on their website is leaving out their contact information. At the very least, this page should include an email address, phone number, and social media handles. If visitors have additional questions or concerns, they are going to seek out contact resources to find out more about products and services.

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IndiaWebmediaPro Technologies has a team dedicated to both website design and development, ensuring that your site is aligned perfectly with your business goals. If you are looking to revamp or create a new website for your company, contact us to learn more about your options.

Good design is good business. Investing in your company’s image and branding is a strategy that will pay off in the long-term. While it may be easy to toss graphic design to the wayside, consumers can tell the difference, which is why investing in quality professionals who are experienced in graphic design is essential. Let’s review the top ways graphic design can help your business.

1. Showcases Professionalism

First impressions are everything and you only have a few seconds to make a good one. It could be through your website, business card, brochure, or catalog, and regardless of whether your customers are design experts, they can sense whether your design elements are amateur or professional. No matter how big or small your company is, poor graphic design showcases a lack of dependability and outdated practices. Professional graphic design makes your business appear strong and reliable.

2. Provides Consistent Branding

At the root of all amateur businesses is inconsistent branding. The logo on your website, sign, letterhead, and business card should be consistent. This is the hallmark of a professional firm. If you think about large, successful companies, you will notice that they have the same logo, colors, and typefaces carried throughout their literature, making their material instantly recognizable. This translates to brand recognition and increased sales.

3. Appeals to Your Audience

An expert graphic designer takes the time to understand your audience through obtaining a sense of what will appeal to your customers. Depending on the type of industry you are in, graphics may be designed in a well-organized and straightforward fashion, or colorful and flamboyant. For example, med spas might reveal soft and natural designs whereas engineering graphics tend to be hard-edged and bold.

4. Organizes Information

If you have ever seen infographics or presentations, you can understand the complexities that go into organizing information and demonstrating it in a way that is easily deciphered. Businesses can be complex with various products and services. Through understanding your business, a graphic designer can clearly communicate what you have to offer. These features can be incorporated into charts, graphs, website navigation, and presentations.

5. Creates Individuality

The number of DIY template designs, clip art, and stock photos currently available can make companies look undeniably similar to each other. A good graphic designer helps you stand out from the crowd through developing a distinctive logo that captures the spirit of your business. If you are interested in professional graphic design for your company, contact IndiaWebmediaPro Technologies today!

Most of us have turned to Google and searched our name at one point in time. Don’t let your social media or online presence keep you from a new opportunity. There is significant value that lies in your first impression. You must look good, act professionally, and put your best self out there. It is essential to do everything within your power to minimize flaws and rid anything that is potentially damaging. The same rules apply to your online identity. If someone were to Google your name, what would they find? Below are tips to help make sure your online identity is how it should be.

Search Your Name

If you are going to manage your online identity, you must first know what it looks like. Conduct a Google, Yahoo, and Bing search to see what results appear. Use your name and other identifying information such as the city you live or where you work. Pay close attention to the first page of results, but also navigate through a few more pages. You will not only want to look at the text, but also photos. If you see anything that you shouldn’t, take steps to remove that content.

Sign Up for Alerts

The web is fluid and new content is added all the time. To prevent any surprises in the future, you can turn on email notifications for major search engines that will notify you if anything with your name on it pops up. If you do receive an email, it is imperative to follow up with each notification to make sure the content isn’t potentially damaging.

Review Social Media

We can be our own worst enemies at times. Sometimes we may post tasteless photos or rants in the name of political consciousness. While our close friends and family may understand that this content isn’t a true depiction of our best selves, it may not come across that way to everyone else. Go through your Facebook, Twitter, MySpace, Instagram, and any other social media and delete anything that detracts from a good first impression.

Share Frequently

It is generally not enough to just remove bad content when it comes to managing your online identity. You must add positive content, which may entail setting up appealing social media profiles. Incorporate positive updates and post photos that show you in a professional light. Steer away from anything that’s controversial or potentially offensive.

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IndiaWebmediaPro Technologies can help you manage your online brand and identity based on your specific goals and needs. Whether it entails making your business more prominent in the online market or drowning out potentially negative information that may be accessible to the public, we are here to assist you in every way possible.

Client testimonials are essential for establishing credibility and a sense of stability. Additionally, they provide a boost to your conversion of new customers. According to WikiJob, when site visitors are able to see feedback from satisfied customers, sales increased by approximately 34 percent. But it isn’t enough to simply publish these testimonials. There are clever ways you can go about it to help grow your business.

Change Up Testimonial Placement:

There are two locations that tend to be most successful for placement of client testimonials. This includes product pages themselves and in the website’s sidebar.

Match Prospects With Previous Customers:

Testimonials need to be relevant for your sales prospects. Generic feedback won’t leave the same impression that relevant, well-tailored testimonials will.

Cherry-Pick Product Reviews:

When building your page, you may want to think about which reviews are worth publishing and which are not. Don’t silence negative clients, but instead try to focus on reviews that are as personal as possible.

Incorporate Multimedia:

To counteract the impersonal nature of an online review, consider publishing video testimonials or leverage existing channels such as YouTube.

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Whether you are a website manager for a brand or a business owner, it pays to get creative with testimonials. This builds your reputation and leads to increased success. IndiaWebmediaPro Technologies knows the importance of generating a brand identity and how to incorporate specific components into your website to earn customer’s trust. Contact us to learn more about how we can address your specific needs today!

Before we jump into the design semantics of a logo, we must first understand the main purpose behind this imperative feature of your brand. A logo is one aspect of a company’s entity, with its shape, color, font, and image strikingly different from other logos within the same market niche. Essentially, logos are used to identify and make it immediately recognizable with the intention of inspiring trust, loyalty, and superiority. One of the biggest misconceptions businesses have is that a logo describes the business and leads to sales. On the contrary, a logo identifies and derives meaning from the quality of what it symbolizes.

A good logo is not only distinctive, but it is practical and simple in form, leading to conveyance of the intended message. Those without a background in logo design often wonder what is so difficult about creating a good logo. When you only see the end result of a designer’s efforts, creation can appear to be a simple task. This is quite the opposite. A good logo takes thought, creativity, and a combination of elements, following a process that meets the needs of the client. Let’s examine the typical process that a professional logo designer follows.

Design Brief

– The first part of the process involves conducting an interview or questionnaire with a client to obtain the design brief.

Research

– During the second phase, information related to the industry and competitors is researched.

Reference

– Once the industry’s history is obtained, compare logo designs that have been successful with current styles and trends.

Conceptualization

– During this stage, logo design concepts are developed around the design brief and research. This requires the imagination to evolve and help ideas mature.

Revisions

–Throughout the design process, many revisions will take place. Unlike the simplistic ads that promise a unique, low price logo, true design involves numerous changes.

Presentation

– Logos should be presented in context, allowing clients to clearly visualize their brand identity.

Delivery

– The last part of the process involves delivering appropriate files to the client and providing any additional support.

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As mentioned, a good logo is distinctive, practical, graphic, and simple in form. The price generally depends on the complexity of the design as well as the level of research required and how big the business is. When choosing a logo designer, keep an eye out for their experience and proven success, testimonials, strength of portfolio, completion timeframe, and level of communication. Professionals at IndiaWebmediaPro Technologies have extensive knowledge in logo design accompanied by a portfolio showcase. For more information and to begin your design process, contact us today!

Video marketing trends have seen a recent boom, especially among social media applications such as Facebook, Snapchat, and Instagram. If you want your video marketing strategy to keep up, stay on top of this year’s top trends. Let’s review the four leading strategies to know for 2017.

1. 360 Degree Videos

Virtual reality has skyrocketed in popularity, but it doesn’t take high-priced gear to provide this form of user experience. A split test was conducted by Magnifier that compared a regular video to a 360-degree video that showed an increase of 28.81% more views than standard. Many wonder how you can create this type of video without paying for a pricey professional. The technology turns out to be surprisingly cheap. If you want to boost your engagement, consider investing in a 360-degree camera.

2. Videos on Sales Pages

While it is not necessarily a new tactic, it has been increasing more and more. A few years ago, VWO conducted a case study that showed videos posted on client sales pages boost conversions by 46%. This strategy has become easier than ever and is accompanied by detailed analytics on how prospective customers interact with those videos. Although not everyone will watch them, the people who do will experience higher engagement.

3. Live Video Streaming

Live streams are all the rage today. People spend three times more time watching live videos than one that has simply been uploaded. That makes for a difficult number to argue with. If you intend on engaging in video marketing on social media sites, incorporate live video streaming. Statistics show that 80% of people prefer to watch live video than reading a blog.

4. Snapchat

Snapchat is a social media application that has been around for some time now, but recently the app went public for a whopping $29 billion. As of 2016, users were consuming 10 billion videos per day. If you are planning to engage in video marketing, don’t ignore one of the most popular channels out there.

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In general, surveys have consistently reported that marketers are planning to increase their video budgets in the future. Live video streaming is one of the most attainable goals for everyday users. Alternatively, 360-degree videos can add an edge to your business. Regardless of what your niche may be, IndiaWebmediaPro Technologies has you covered. Through video production services, you have endless opportunities to showcase your brand and portfolio.

The print world is a lot more complex than most think. With an abundance of proofs, color correction, press checks, and papers to choose from, it can be difficult to determine what print method is best. Additionally, those who are unfamiliar with the field may be unsure of the difference between offset and digital. For the novel printers, let’s review some important facts to know when designing and printing in 2017.

Digital printing is a term used to describe the technology that links printing processes to computers. While there are various technologies available, the main types of machines fall under the HP Indigo or Dry Toner banners. While the HP Indigo is unarguably superior when it comes to print quality, Dry Toner is closing the gap in terms of enhancement. Another aspect of digital printing that is imperative to understand is that digitally certified paper is generally advised.

Improvements in digital printing mean that newer machines can produce similar print results to offset printing. Additionally, digital printing is a much simpler process. Without the need for plates or mixing ink, the final print can be delivered much faster than through its predecessor. Furthermore, with no set-up costs, no minimum print quantities, no plate costs, and the ability for digital machines to conduct inline finishes such as binding, the cost and turnaround times are significantly reduced.

The boom in digital print has allowed the ability to incorporate special effects such as white ink and Pantone colors, UV red invisible ink, clear varnish, gloss effects, and raised ink. Furthermore, for those who are environmentally conscious, digital printing means less waste due to the elimination of films, plates, and photo chemicals. Regardless of what your objective may be, newer technology has created endless possibilities. IndiaWebmediaPro Technologies provides digital print services to clients for a variety of projects and needs. Whether you are generating business cards for your company or creating brochures, we will work with you to get the job done.

We currently live in an age that saturates information with images and messages. Everything we strive to know can be easily found at our fingertips through computers or smartphones. Your logos should be simplistic in order to cut through the constant noise associated with millennial living. Simple logo designs can articulate important messages associated with a brand. Let’s examine seven key components associated with simplistic logo designs.

1. User Interface Friendly Typography

Society now uses multiple modes of technology, so logos must be scalable to fit any platform. For example, Google’s simplistic logo utilizes sans-serif font, which can be easily used in a variety of platforms.

2. Ombre

Color gradients that were traditionally used are now being replaced with stepped color increments, allowing for texture and pattern to define edges.

3. Negative Space

Although this design concept has been around for many years, it is now beginning to emerge in popularity. Designs that utilize negative space incorporate subliminal messages while creating balance.

4. Linked

Linked imagery provides an extremely powerful visual representation. Brands are catching on to the analogy of linking others through the power of the Internet, ultimately strengthening their logos.

5. Corners

Shapes influence audiences, and right angles aka corners, provides a natural conformity to which society craves. Regardless of how they are used, corners can express unique messages.

6. Line Art

Whether your design incorporates monolines or line dash designs, they create a sense of motion and add dimension.

7. Bars

Individuals seek rhythm in their daily life, so utilizing logos with pattern bars provides a sense of control as customers can predict what is following.

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Design logos in today’s age need to be as simple as possible in order to cut through the distracting clutter. It shouldn’t take away any aspects of a design, but rather provide clear messages and communicates your brand clearly. IndiaWebmediaPro Technologies works with clients to identify, refine, and design logos that stand out and remain relevant. Contact us for more information on creating engaging collateral for your brand!