Each year brings with it new elements and styles in website design. While some elements help explain your company, others improve how content looks on specific devices. Although it is not necessary to include every new trend that arises on your website, many have the potential to improve user experience. With so many options to choose from, it can also become a grueling task to determine which are really worth considering. This article focuses on the top elements of modern web design that should be incorporated into your website.

1. Unique and Large Typography

Until recently, a web designer’s choice of fonts was restricted to a small group of web safe fonts. Typography plays an important role in balancing the overall look of the website theme. This makes selecting the font-face a crucial part of the website design process because it will not only represent the website’s vision, but also affect the user’s mood.  Designers now have a larger selection of Google Fonts to choose from, making it easier for brands to accurately express themselves through typography. Non web approved fonts may weigh down your website, which in turn is bad for Search Engine Optimization.

Many businesses have a specific font or typography they use to help consumers identify them. When developing your business brand, your selected typography can indicate subtle hints about who you are ranging from fun or serious, functional or information. Regardless, ensure that the design is applicable across devices.

2. Background Videos

Videos that automatically play in the background can be used to tell a story and reduce the amount of other content needed to explain your business. They focus on enticing the visitors as soon as they land on your page. Additionally, video is processed in our brains 60,000 times faster than text and appears effortless. With connection speeds increasing and mobile device sizes growing, there’s no better time to explore background videos than now.

3. Hamburger Menus

Most websites that you browse have a long menu of options to choose from. The advantage is that the menu can take visitors directly to where they want to go. However, they tend to take up a lot of valuable screen space. The hidden hamburger menu changes this as it removes a busy navigation and improves the likelihood that the user will find the information they need to complete their desired action.

4. Short Feature Videos

Along with background videos, businesses are beginning to use short feature videos to highlight their products or services. Short videos allow for your consumer to quickly understand the value of your business without watching a long, in-depth experience. While both have value, shorter videos allow for quick understanding and are more likely to draw in potential prospects.

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Within the everchanging webscape, new trends are always emerging for website design that are useful to incorporate into your own. However, don’t get overwhelmed trying to bring every element to light. Choose the trends that align most with your vision and apply them. IndiaWebmediaPro Technologies is committed to designing award-winning websites for desktop, tablet, and mobile devices. With a focus on creating simple, beautiful, and intuitive sites, we can significantly enhance your brand. Contact us today for a free consultation!

At IndiaWebmediaPro Technologies we build countless websites. All of them have different designs and functionality, but there are four elements that are essential on every site. Thoughts of flashy features may be running through your mind, but think again. These entail simple components that are highly important. Below we will discuss what they are and why they are needed.

1. Privacy Policy

If your website collects any personally identifiable information from users, you are required by law to have a privacy policy. This specifies what type of personal information you collect such as first and last name, credit card information, email, address, and Social Security number. Additionally, it should explain how the information is collected and used, whether the information is shared to third parties, security measures in place to protect users, and how users can change, correct, or delete personal information that has been collected.

2. Terms of Use

Although not legally required, it is a good idea to have a terms of use or terms and conditions page. This details the rules that visitors must follow when using your site. It should also include disclaimers limiting your legal liability for errors, inaccuracies, links to other websites, and statements made by third parties. Furthermore, it tends to specify the location where your website is operating and the company name and address. This allows users to know what legal jurisdiction the site is governed by.

3. Site Map

In simplest terms, a site map lists all the pages of your website in a hierarchical format. This not only enables visitors to easily locate a page, but it can ensure Google and other search engines can index the content within your site. It is especially helpful for websites that are unusually large or have been launched recently. Some content management systems will automatically generate a site map while others must be developed manually.

4. Copyright

Any original content on your website is protected under copyright law. Although a copyright notice is not mandatory, it is good to include this as it can support your legal rights and help you with damages should someone steal your content. Furthermore, it may deter infringements from happening in the first place. Through posting one copyright notice on the footer of the homepage, it is sufficient to cover the entire site.

Your website is an interactive powerhouse that can do a lot more than just post jobs and accept resumes. Through using the right hiring strategies and tools, your online application process can be transformed into a robust engine attracting both qualified and enthusiastic applicants. While the majority of jobs were previously filled through networking and referrals, in today’s age recruitment happens largely online. This provides your business with a real opportunity to improve the screening process, ensuring the best individuals are hired for the position. Let’s examine some tips for finding the right employees through your website.

1. Mobile Optimization

Mobile usage has already overtaken desktop. According to Glassdoor, 45% of job seekers use their mobile devices to search for jobs at least once a day. If your website is not optimized for mobile, it can send interested applicants elsewhere.

2. Career Page

Many sites may post open positions but do not have a designated area for users to navigate to. Ensure that you have a clearly labeled, easy to find tab on your homepage. Fill this section with all components that a job seeker might need.

3. Cover Letter

While most candidates are required to fill out an application and attach a resume, many businesses do not allow the opportunity for cover letter submissions. This is crucial to the hiring process and can give a glimpse into the applicant’s personality.

4. Social Media

Companies are turning towards social media platforms like LinkedIn and Facebook to publicize job openings. According to the Society for Human Resource Management, 84% of HR professionals use social media for recruiting.

5. Market Positions

Tools like Indeed, CareerBuilder, and Monster can publish and advertise open positions through integrating your website job listing with their software. This helps expand your reach and attract more applicants.

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When talking about your business, every team member is an integral component. Integrate these tips into your website to ensure your online hiring process is easy and successful. IndiaWebmediaPro Technologies knows the importance of onboarding new recruits as well as what hinders and drives success. Contact us today to learn more!

Design is made for people. That being said, you cannot understand good design if you do not understand your audience. User experience is the essence of design, which prioritizes needs in every aspect of a product experience. As we evaluate the state of UX design and consider its future, it is essential to understand that it does not begin or end with a device or app. UX designers must look beyond interfaces and address the big picture, which requires meeting user needs and expectations.

UX design has steadily evolved thanks to smart technology and an increased focus on the service industry. If we evaluate technological trends, we can understand that whether a product becomes successful is not only determined by its level of innovation, but also its desirability to the user. Case in point, Google released augmented reality glasses that ceased production in 2015 after poor sales and numerous concerns.

If we shift our focus towards artificial intelligence, it is notable that automation technologies have become a reality in nearly every industrial sector. While there have been attempts at using AI to deliver design work, the work of UX designers requires complex user testing and emotional intelligence. A machine would need to be capable of both empathy and compassion to have successful implementation.

When interpreting the qualities that UX designers must have moving forward, it is essential that they are:

Adaptable

– Design must constantly adept as a discipline in order to meet new client, customer, and user needs.

Detail-Oriented

– There is a growing focus on the visual appearance, behaviour of the product, speed, and anticipation of a user’s next requirement.

Trustworthy

– As user experience becomes reality in high-risk applications such as automated cars, products must be designed to establish trust.

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The future of UX design shows endless possibilities. There will be more useful applications of augmented reality, voice user interfaces will become more important in the interactions with televisions, music players, and in-car features, and the demand for UX design will expand to tackle small problems of daily life. IndiaWebmediaPro Technologies understands the importance of incorporating UX design into the functionality of your website.

Website Design Twenty Years Down the Line
While it is nearly impossible to make an accurate prediction about something as rapidly innovative as web design, broad assumptions that align with current technological breakthroughs can offer some insight into the future. Generally speaking, new technological innovations and wide-range adoption take approximately twenty to thirty years before they are accepted as the new norm. When society references the “next big thing”, it has usually been around for quite some time within limited circles. Examples include email, wearable devices, and the Internet.
The Internet began as the Advanced Research Projects Agency Network, or simply known as ARPANET, in 1969. It wasn’t until the 1990s that it became the next big thing all businesses and individuals sought out. Similarly, the first hosted email was the Massachusetts Institute of Technology’s Compatible Time-Sharing System (CTSS) in 1965. The general public was not exposed to this concept until around the time the Internet came into play. Lastly, the idea of wearable devices hit the MIT Media Lab in 1991. Once additional help and resources penetrated the concept, it hit the popular market with products like the Apple iWatch.
Although we have seen a huge boom in the public’s intake of technological advances over the past thirty years, in the relatively near future, we may be interacting and absorbing information in fundamentally different ways than we do today. Web pages as we know them are likely to be vastly different and have the potential to generate targeted designs for individual users. Contextual computing will drastically change the way in which we create and interact with content. For those of you not familiar with this concept, it refers to technology that understands its users, their needs, and the environment it is operating in.
The implications for website design, and more specifically, integrating this technology into our everyday lives has already begun to show. For example, Google Home is a way for users to quickly access information and assign tasks without having to use an actual laptop. Marketed as a “home assistant”, this smart speaker can filter through content on the Internet and interact with users, eliminating the step of accessing a website. Design will take on a role more focused around relaying content in ways we are unable to comprehend at this time. IndiaWebmediaPro Technologies is dedicated towards staying up to date on the most recent trends in technology, which has shown in the evolving website designs for clients in a variety of fields.

Regardless of whether your business is a giant corporation spanning across the country or a local venue, website maintenance is important. Your website provides a worldwide window into your company and is generally the first line of defense in how your product or service is perceived by the general public. This is why a well maintained website is critical and requires regular maintenance to not only retain customer interest, but to highlight search engine rankings, and present new information to your targeted audience.

Customer Interest

A website that is properly maintained will successfully attract new customers while keeping the interest of existing clients. Your website should keep information up-to-date by routinely refreshing the content and ensuring optimum functionality. This could entail checking that contact forms work, address and phone numbers are accurate, and products and services are still being offered.

Search Engines

Search engine rankings are dependent on continued website maintenance. If a website contains old content which ranks lower in search engine listings, you could be doing more harm than good. Many search engines, including Google, frequently check HTTP header’s “if-modified-since” to determine whether it is worth crawling or not. If frequent modifications are not made, your website may be pushed below active competitors, costing you business over time.

Brand Image

Your website is a public reflection of your brand image. That being said, poorly maintained websites could contain a multitude of errors, broken links, dead pages, and outdated information. This relays the message that you have a sloppy corporate image. Routine maintenance is essential to identify and fix these issues, leading to an increase in conversions over time.

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Website maintenance plays a bigger role in your business than you may think. Maintenance can cover critical key areas such as performance monitoring, publishing, and feedback, among others. Through hiring an experienced professional at IndiaWebmediaPro Technologies to manage all your website maintenance needs, you can ensure that your business website will provide the highest level of service to visitors and accurately depicts your brand. Contact us today to learn about the benefits of website management.

When you make the decision towards obtaining a new website, there is one main question that comes to mind. Should you hire a professional or take on a do-it-yourself project? If you are a small business or happen to be quite tech savvy, you may be able to pull it off. Unfortunately, this could also spell disaster.

Many individuals venture down the DIY path only to find themselves astray. The realization that the process is more challenging than originally thought is a commonality. The problem is that people frequently believe websites are simply comprised of a logo, color scheme, and text. If that were the case, anyone could do it.

What’s worse is that companies like Wix or GoDaddy offer appealing packages, promising to have your site up and running within minutes.

Keep in mind that real websites typically have more than five pages and do not look identical. These packages often generate zero leads, sales, or revenue because they are not tailored towards the company’s specific field. When website design is done correctly, it encompasses an entire process gauged around your company’s brand. A professional website designer essentially guides clients through the process, ensuring that only the best elements are used within the project.

Designers with extensive experience, such as IndiaWebmediaPro Technologies, are not afraid to tell you when your blogs are lousy, if your content doesn’t make sense, or that your images are not high resolution enough to use. Take a back seat and listen to their advice. In the end, you will have a website that is unique, easy to use, and easy to find.

While people who want to take on the initiative to create their own websites should be applauded, it can inhibit your company’s success. A professional knows the ins and outs of design, SEO, and how to help generate leads and sales. If you are interested in learning more about creating a professional site that works for your business, contact IndiaWebmediaPro Technologies for a consultation!

Law firms are essentially their own entity when it comes to websites, blogs, and SEO efforts. Their unique services can also present challenges with Internet marketing, as they require a theme that can adequately fulfill the needs of this industry. In this technology-driven era, a website is now a law firm’s new front door and many cases are generated through someone reviewing the content contained on these sites.

Prospects, clients, the media, and many other sources access these sites through virtue of effective search engine optimization, where they are weeded from high-level rankings containing information about lawyers, services they offer, and how they can assist. Interestingly enough, visitors to law firm sites spend nearly half their time looking specifically at attorney biographies. This gives insight onto what information should be front and center on the home page.

While many designers strive to create a home page that is structured so visitors can quickly find information and content they need, it should be noted that photos, success stories, contact information, and publications are just as important when devising a law firm website. A great looking home page means nothing if it doesn’t provide the information your audience is looking for.

Ongoing SEO efforts will always be imperative, but properly optimizing the site for Google, Bing, and other search engines is critical when creating the content for a law firm website. Blogs, social media links, and news items can aide in this process towards delivering fresh content and boosting rankings. Keep an eye out for advertisements promising to provide top rankings in return for hefty monthly fees.

IndiaWebmediaPro Technologies knows the importance of creating a website specifically for law firms. The main goal is to create a professional website that is not only SEO friendly, but contains proven strategies. The key to long-term success is the creation of a marketing strategy that focuses on new client obtainment. If you are looking for a beautiful website that attracts visitors and produces results, contact IndiaWebmediaPro Technologies today!

Technology is rapidly changing and a number of businesses are finding themselves in a position where their current website does not meet the needs of their company and clients. At IndiaWebmediaPro Technologies, website redesign is one of the top inquiry requests. With years of experience in this field, there are a number of comments by business owners that have become not only humorous, but also painfully accurate. Let’s look at the top eight signs that your company needs a new website.

1. The website looks like it is from the 90s…and it is.
2. The website is in major need to updates, but your family members who managed it are now unavailable.
3. The animated gif of your company’s dancing mascot is getting tired and doesn’t relay the proper marketing message.
4. Your company PowerPoint presentations offer more content information than your current site.
5. You aren’t sure how many visitors your website generates, or what they do once they get there.
6. The site contains the standard resolution size of 800×600, which was popular nearly 20 years ago.
7. Even employees are unable to navigate the site to find relevant content.
8. The website runs so slow that you can eat lunch while navigating between pages.

Don’t force yourself to rely on tech savvy family members or outdated software packages containing limited capabilities. There are a number of modern tools that can help build a fresh new site, although at times these can be confusing to understand. If you need help and want the job done right, contact IndiaWebmediaPro Technologies to design and develop your business website!

Years ago, customer contact and service delivery were limited to store fronts and physical products. In today’s multimedia society, client relations exist in both the physical and digital world. Creating exceptional customer experience digitally comes with a great deal of new challenges. Since the digital world is vastly different from that of a storefront, alternate methods must be used to gain feedback. Let’s examine the multiple types of communication channels, which enable us to monitor feedback, analyze results, and ultimately improve the customer journey. The communication modes include:

• Website analytics including top pages and bounce rates.
• Search engine results.
• Social media shares, likes, and comments.
• Customer reviews.
• Website offer response rates.
• Surveys and polls.

While many individuals believe that website design is simplistic, containing headers, footers, and sidebars, it encompasses much more. Good design comes from asking the right questions and ensuring that they apply to potential visitors. It involves finding solutions to problems your clients may face and presenting these solutions easily. Think of it as a way to map the journey for your visitors, creating clear paths for them to follow and encouraging them to take action.

The first step towards generating exceptional customer service digitally is identifying whom you sell to and defining their characteristics. This could include their needs, goals, and purchase obstacles. The next step involves reviewing the content and assets of your existing website. Often, site content focuses on the company, history, products, services, and rates. While this is not necessarily a bad thing, it is important to include words that the visitor is actually searching for. Takes these five questions into consideration.

1. Who do you help?
2. What are their challenges?
3. How do you solve these issues?
4. Why are you an ideal fit?
5. When can they expect results?

Once these aspects of digital customer service have been addressed, the last thing to consider is website design. A key point to remember is that visitors can access your site from any device, including cell phones and tablets, so finding a company that can design a fluid site on a variety of modalities is essential. At IndiaWebmediaPro Technologies, they understand the importance of multiple points of interaction throughout the customer journey. Contact us today to find out how you can enhance client experience.