Why Social Media
SOCIAL MEDIA MARKETING

OCTOBER 10, 2013

Social Media — Why Does My Business Need It?

You might be getting tired of hearing about social media, but you have to realize that it won’t be going anywhere anytime soon. Social media isn’t just for personal use anymore, either; countless businesses have discovered the advantages of a social media marketing campaign, and more are following behind every day. If you haven’t started a social media campaign for your business yet, you should consider the many benefits of doing so. Once you start building your social media profiles, you’ll surely wonder why you waited so long to jump on board with this trend.

What is Social Media?

Social media makes it easy for people to keep up with their friends and relatives, but it’s so much more than that. Basically, you create a profile on a social media site, which is incredibly easy to do. You can talk about what your company’s about, give a bit of information about your business and even post pictures.

Then, you can connect with your customers and others who are interested in your business. You can post updates about what your company has to offer, such as deals, sales or new products and services, or you can simply post content that your audience will find interesting, informative or entertaining. They can then share this content with all of their friends and followers, which can create a wonderful chain reaction that can bring you a ton of traffic.

Social media also makes it a breeze to communicate with your audience, learn more about your target client base and show your customers just how much you care about their needs.

Why Does Your Company Need Social Media?

There are so many reasons why social media is a necessity in today’s world. Here are a few of the many reasons why your company can benefit from a social media marketing campaign:

It’s cost-effective. Chances are good that you spend a lot of money on advertising, but you can get started with social media campaigns for free. There are some paid resources that you can use later on down the line, or you could hire a social media marketing campaign. Otherwise, you can run your campaign for free.

You can expand your reach. Countless people from all different demographics are using these sites each day, and chances are good that your target audience is involved in social media as well. These sites are great for sharing what your company has to offer with the world.

You can actually go viral. Would you like to see thousand of people flocking to your site or profile? Great posts can help you go viral because your followers will want to share your information with all of their friends.

Learn more about your target audience. Social media profiles can work as a secret weapon for determining what your client base is interested in and what it wants from you as a company.

Interact with your customers. By communicating with your client base on social media, you can make your company seem more personable.

Social Networks That Your Company Should Be On

There are many social networks out there. Here is a quick guide to the ones that you should be checking out:

Facebook is one of the largest social media networks, so it’s a necessity. You can use it to connect with people from your community and can post status updates and more.

Pinterest allows you to “pin” photos with links to your website or blog. People can add your “pins” to their “pinboards” and share what you have to offer with their friends.

LinkedIn is the most professional network out of the top social media sites. It’s a great way to build connections and a strong network in your industry.

Twitter allows 140 character updates. It’s great for quickly and easily sharing what your company has to offer and communicating with your connections.

There are other social media sites out there that you can check out, but you might want to start with these four. Simply get started with building your profiles and making connections, and you might be surprised by the benefits that your company can see.