SEARCH ENGINE OPTIMIZATION

April 25, 2018

Top 3 Components of an Unsuccessful Blog

There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields. Let’s examine the top three components that contribute to an unsuccessful blog.

  1. Lack of Frequency

Each business has their own specific needs. When talking in blog terms, frequency plays an important factor in the overall success of this form of content creation. It is essential to determine whether a daily, weekly, or monthly schedule is appropriate for your business. Think quality over quantity though. If you are posting daily but the content is lackluster, you may be better off posting less frequently but providing killer articles.

  1. Lack of Distribution

If you are going to spend the time to write content, make sure that people actually read the blog. While Facebook is one of the best platforms for promoting your blog, there are a number of others outlets that can be utilized such as LinkedIn, Twitter, Google, and Instagram. Use Google Analytics to evaluate the audience your content is reaching and make changes accordingly.

  1. Lack of Strategy

Domain authority is a score based on a 100-point scale that predicts how well a website will rank on major search engines. To increase domain authority, you need quality backlinks that refer back to your site from external websites. While conducting internal blogging is a good thing, you should also focus on external blogs. When you post on other sites, you can often include a link back to your site.

Successful blogging isn’t rocket science. There are simple resolutions to common issues that businesses face when generating content. Figure out the best strategy to generate increased traffic. IndiaWebmediaPro Technologies is dedicated to social media marketing and has extensive experience in media strategy, marketing planning, campaign management, and content creation. To learn more, contact us for a free consultation.