Social media marketing can help elevate your audience and customer base drastically, but getting started can be challenging. It is imperative that you understand social media marketing fundamentals from maximizing quality to increasing online entry points. Let’s examine the laws of social media marketing and how IndiaWebmediaPro Technologies can help you reach your goal.

1. Patience:

   Social media marketing isn’t an overnight success. You must commit to long-term goals in order to achieve results.

2. Listening:

   Content marketing requires more listening and less talking. Join discussions and learn what is important to your target audience.

3. Focus:

   Instead of tackling all areas within your field, specialize in just one. A focused social media marketing strategy has a better chance for success.

4. Quality:

   Quality over quantity. It is better to have a nominal amount of connections that interact with your content versus thousands that disappear.

5. Compounding:

   Publish content that is attractive enough for your audience to re-share on sites like Facebook, Twitter, LinkedIn, and Instagram.

6. Influence:

   Find online influencers that have quality audiences and build relationships with them. If they share your content, you have expanded your base.

7. Value:

   Add value to your marketing strategy through creating amazing content and developing relationships with your audience.

8. Acknowledgement:

   Acknowledge every person who reaches out to you like you would in real life. Building relationships is an important part of marketing success.

9. Accessibility:

   Consistently publish content and participate in conversations. If you disappear for extended periods of time, followers won’t hesitate to replace you.

10. Reciprocity:

    Spend some of your time sharing and talking about content published by others. This provides an incentive for others to do the same.

Facebook continues to dominate as a marketing tool. According to the Social Media Marketing Industry Report, 55 percent of marketers considered Facebook as the most important social media-marketing platform. Unfortunately, the platform’s depth has a tendency to keep users in the marketing vortex where time tends to pass quicker than any place on Earth. On average, marketers spend one to five hours per week on Facebook. This time has gradually increased due to companies spending more resources creating content and responding to customer queries. This doesn’t have to be the same scenario is your case. With a few tricks and tools, you can achieve more with Facebook marketing in less time.

1. Utilize the Save Feature

Generating new content to post on social media is a constant challenge. You will often come across enticing content that you want to share at some point. Luckily, Facebook offers a save feature that allows you to access it later. When you need to share good content but you are out of ideas, simply head over to the saved area on Facebook and repost!

2. Schedule Posts in Advance

Social media automation allows users to schedule updates days, weeks, or months in advance. This provides the option to create Facebook marketing updates and schedule them to go out in intervals. Your page will then be updated with a consistent stream of content. Outside of Facebook, social media management tools such as Hootsuite also offer this option, which can save time and warrants maximum engagement.

3. Build Brand Advocates

Brand advocates are individuals who are loyal to your brand and can step in to increase the time spent on the page as well as manage the ongoing activity. Through building good relationships with your brand advocates, they can step in on your behalf to engage new followers and answer others on your behalf.

4. Utilize Facebook Analytics

Not only will accessing Page Insights free up your time, but it allows you to know what variables make your audience tick. In turn, you can set up new campaigns. For example, you can check which posts are getting the post tractions and the time of day that your followers come online. This removes the guesswork form your equation. Google Analytics is another source that offers more insight into your marketing strategy.

—

While you may or may not have come across these measures before, they can save you an abundance of time in regards to Facebook marketing. IndiaWebmediaPro Technologies has years of experience with social media management and understands how to target your campaigns for maximum return. If your marketers are spending excessive amounts of time revisiting various strategies, contact us today to learn more about how we can provide an effective time management solution for social media marketing.

Many companies have the belief that social media management is a meaningless task that utilizes unnecessary funds. In a down economy, the first budget that is generally cut is marketing efforts, unless the company is forward-thinking and understands how vital this component is for their business. Hiring a social media manager who maintains marketing initiatives on varying applications is imperative for the following reasons:

1. To handle social media automation. Social media management doesn’t consist of merely posting content on sites like Instagram, Facebook, and Twitter. It is a complex process enhanced through using a variety of tools and techniques. This can help grow your company and save money in the long haul.

2. To boost search engine optimization. To increase search engine ranks, one must first understand how rankings are generated and how to create content that is attractive. SEO efforts are quite time consuming but will pay off in the end.

3. To manage the online community. Social media managers act as a brand ambassador through listening and responding to your customers on social media. Additionally, they can reach out to multiple outlets and bloggers who can make your business expand.

4. To have someone with business knowledge. When you hire on an individual to maintain your social media efforts, you want to ensure they understand the facets of your business. Social media managers know what trends to follow and how to gain the most from your efforts.

5. To stay on top of trends and technology. While most people understand the basic aspects of social media, they may not understand the variety of tools that can enhance your business. Through hiring a specialist, such as IndiaWebmediaPro Technologies you can ensure that your marketing efforts are in good hands.

—

IndiaWebmediaPro Technologies has extensive knowledge in how businesses can leverage social media for marketing, communication, customer loyalty, and client activation. Our campaigns allow our clients to tell their story to the right audiences in order to help build loyal and engaged brand advocates.

While Facebook still ranks as the top social media network, Instagram is climbing the ranks with more than 500 million users and counting. It is a social network that enables business owners to utilize a great marketing platform aimed at reaching potential clients from across the world. Although it seems fairly straightforward, there are specific ways that you can improve your Instagram marketing to gain followers on a steady and consistent basis. The more people you can connect with, the larger your audience for your products and services. Let’s look at some key marketing tips to help grow your brand on Instagram.

1. Take Advantage of Free Tools

With the recent addition of business profiles, Instagram is taking on a similar stance to that of their sister company, Facebook. Complete with a Contact call to action button, it enables users to email, call, or text the business. Furthermore, business profiles can access Insights, which are analytics that gives users access to engagement data.

2. Cross Promotion

A great feature that Instagram offers is its ability to add followers that already love your brand on other social media profiles. For example, you can invite Facebook followers to follow you on your Instagram profile, giving them another way to socially connect to your brand.

3. Keep Things Simple

While you want to post often enough that your brand remains relevant, you don’t want to overwhelm followers through posting too frequently. Although there is no magic formula for how many times a company should post per day, a starting point is generally twice, with alternating times. This can help your business discover when the highest level of engagement occurs.

4. Interact With Followers

This is a huge way to gain more loyalty among your brand. If a follower takes the time to leave a comment on your post, reply back and thank them for their interest. Furthermore, incorporate ways to get others to interact with your post. This can include a simple request to have users tag friends that would love the product or service.

5. Repurpose Content From Other Accounts

Trying to devise content for multiple social media accounts can be time-consuming. Consider repurposing content from your other relevant accounts, such as Facebook or your website. This can ensure fluidity and gain more exposure to your targeted audience.

—

With over 40 billion images shared, Instagram generates an average of 80 million photos per day. This creates a community of users around the world and serves as an excellent way to market your brand. Allow professionals at IndiaWebmediaPro Technologies to help you explore the potential of Instagram for your business and manage your social media marketing tactics.

In terms of social media, Facebook continues to be the reigning champ where friends and businesses can share content online. In recent years, Facebook has grown into a venue for companies to engage in marketing campaigns, interact with customers, and promote their goods and services. Whether you are a big corporation or a local business, Facebook can be a powerful marketing tool when utilized towards the development of brand identity, networking, and keeping potential customers informed. Let’s examine ways to broaden your reach through Facebook.

1. Develop a Business Page

Creating a Facebook page for your business is not only a great free marketing tool, but it also allows companies to identify themselves through sharing links, posting infographics, and providing blog articles. IndiaWebmediaPro Technologies has mastered the art of social media marketing through customizing blogs that can be shared on business websites as well as other high traffic areas such as Facebook.

2. Advertising With Classic Ads

Facebook offers ads that appear in the side columns of their site, as well as in the News Feed. Through utilizing Marketplace advertising, it enables your business to increase likes and website clicks through targeting demographics such as user age, location, education, and interests. Additionally, you can set ad budgets and monitor performance through measurement tools.

3. Promoted Posts

Facebook provides a feature to page owners called Promoted Posts, which enables users to pay a flat rate in order to have their posts reach a specified number of individuals. This could be a great way to help your blog articles reach as many followers as possible. According to a HubSpot survey, 60% of businesses that utilize a blog acquire more customers. Now imagine being able to reach a guaranteed number of potential clients. This is the intended purpose behind promoted posts.

—

According to eMarketer, 41% of small businesses within the United States now utilize Facebook as part of their online marketing strategy. Unfortunately, this statistic means nothing if you do not know how to approach it in the right manner. There is an underlying need for business owners to understand which strategies and practices will produce a positive ROI. IndiaWebmediaPro Technologies can do the work for you through managing your social media marketing tactics. Contact us today to learn about your options and ways to enhance your business today!

Social media now consumes daily life and it is not just reserved for teens and young adults. Adults and grandparents are also beginning to create their own profiles on common sites such as Facebook, Instagram, LinkedIn, and many more. This is great news for businesses, as social media marketing now has a greater reach due to the rising use of social media across all demographics. That being said, it is necessary to understand how social media correlates to online marketing success. There are five main concepts that must be learned in order to harness social media for your brand.

1. Social Media Commerce – The integration of eCommerce into social media sites is now beginning to reach mainstream levels. Individuals have become accustomed to making purchases through their mobile devices. Including a web-based sales component can help heighten both sales and engagement. While Twitter, Facebook and Instagram have already modified their sites to include “Buy Now” options, it won’t be long until the rest follow.
2. Agile Marketing – Social media is fast-paced and provides instant gratification. Marketing campaigns therefore must be able to respond to relevant events and act in a swift manner. This means that there is no longer time for companies to wait days in order to get approvals for marketing campaigns. Business marketers must be able to adapt the campaigns to the trends on social media sites.
3. Content – Content marketing is at an all-time high as it engages users and urges them to pass along information on their own social network. Whether it is a blog, video, infographic, or any other post, the main goal is for your content to go viral. Buzzfeed and Upworthy are great sites that have mastered this skill.
4. Private Messages – Almost all social media sites have a way for users to send private messages. These serve as one-on-one communication and can provide a custom experience, especially if any form of sensitive information may be involved. Marketers must formulate responses based on the type of audience they are dealing with, while not making users feel cornered.
5. Mobile Payment Options – Once you have successfully setup the ability for customers to interact with your business on mobile devices, setting up mobile payments through various platforms can ensure a seamless process while initiating a different way to engage them. Branded platforms also are trustworthy and can form a lasting relationship with both current and future clients.

Social media is a fast-paced world of its own and it can seem impossible to keep up with at times, but if you are able to get ahead of trends and innovate your business, you can make all the difference in your brand.  IndiaWebmediaPro Technologies specializes in social media management and can get your company on the path towards success.

Social media marketing is an important part of any modern-day marketing mix. Getting your brand online and interacting with customers through social media can increase brand awareness, create lasting relationships, and can consistently gain your company new leads. It’s important for businesses to have a basic understanding of how to create social media marketing campaigns if they wish to get the most out of their marketing budget.

Create a Marketing Plan

Before doing anything on social media, it’s important to understand how a social media campaign will work. You should already have a marketing plan established for your business or company, and you’ll now need to incorporate a new plan just for social media within the larger marketing plan.

A new marketing plan for social media should include what your target demographic is, how metrics will be created and analyzed, how the brand will interact with customers on social media, and whether paid advertising will be used. These are just the basics of coming up with a social media plan, but they’re critical to defining guidelines for a successful marketing effort.

Social Media USA and Market Presence USA – Using Social Media Locally

For brick and mortar businesses in cities like Chicago, interacting with local users is potentially the most important aspect of social media. Creating profiles for social media Chicago and boosting market presence Chicago will be a direct result of how your brand interacts with users on a daily, weekly, or monthly basis. Typically, the more frequent the better, although posting too much can be construed as obnoxious.

By building market presence Chicago with your social media Chicago profile, you’ll be able to reach out to existing customers with the latest news that your brand has to offer as well as deals or sales that might entice them while also allowing new users and leads to share in the conversation and the action. Social media is a powerful tool, and using it locally can create a lot of benefits for getting your company out into the public sphere.

Boosting Company Website Traffic

Social media is also a critical component to marketing online because it can easily be tied into your brand’s website. You can increase company website traffic through consistent content marketing and by repurposing the content from your website onto social media. This will drive users of social media and fans of your brand to your website page to read more about your blog post, news update, or product review. For example, tweeting frequently about the topic of a new blog post with a link to your website is a sure way to increase company website traffic over time.

You might be getting tired of hearing about social media, but you have to realize that it won’t be going anywhere anytime soon. Social media isn’t just for personal use anymore, either; countless businesses have discovered the advantages of a social media marketing campaign, and more are following behind every day. If you haven’t started a social media campaign for your business yet, you should consider the many benefits of doing so. Once you start building your social media profiles, you’ll surely wonder why you waited so long to jump on board with this trend.

What is Social Media?

Social media makes it easy for people to keep up with their friends and relatives, but it’s so much more than that. Basically, you create a profile on a social media site, which is incredibly easy to do. You can talk about what your company’s about, give a bit of information about your business and even post pictures.

Then, you can connect with your customers and others who are interested in your business. You can post updates about what your company has to offer, such as deals, sales or new products and services, or you can simply post content that your audience will find interesting, informative or entertaining. They can then share this content with all of their friends and followers, which can create a wonderful chain reaction that can bring you a ton of traffic.

Social media also makes it a breeze to communicate with your audience, learn more about your target client base and show your customers just how much you care about their needs.

Why Does Your Company Need Social Media?

There are so many reasons why social media is a necessity in today’s world. Here are a few of the many reasons why your company can benefit from a social media marketing campaign:

It’s cost-effective. Chances are good that you spend a lot of money on advertising, but you can get started with social media campaigns for free. There are some paid resources that you can use later on down the line, or you could hire a social media marketing campaign. Otherwise, you can run your campaign for free.

You can expand your reach. Countless people from all different demographics are using these sites each day, and chances are good that your target audience is involved in social media as well. These sites are great for sharing what your company has to offer with the world.

You can actually go viral. Would you like to see thousand of people flocking to your site or profile? Great posts can help you go viral because your followers will want to share your information with all of their friends.

Learn more about your target audience. Social media profiles can work as a secret weapon for determining what your client base is interested in and what it wants from you as a company.

Interact with your customers. By communicating with your client base on social media, you can make your company seem more personable.

Social Networks That Your Company Should Be On

There are many social networks out there. Here is a quick guide to the ones that you should be checking out:

Facebook is one of the largest social media networks, so it’s a necessity. You can use it to connect with people from your community and can post status updates and more.

Pinterest allows you to “pin” photos with links to your website or blog. People can add your “pins” to their “pinboards” and share what you have to offer with their friends.

LinkedIn is the most professional network out of the top social media sites. It’s a great way to build connections and a strong network in your industry.

Twitter allows 140 character updates. It’s great for quickly and easily sharing what your company has to offer and communicating with your connections.

There are other social media sites out there that you can check out, but you might want to start with these four. Simply get started with building your profiles and making connections, and you might be surprised by the benefits that your company can see.