OCTOBER 10, 2014
The Necessity of a Mobile Friendly Website
If you think about how much time you spend online each day via a mobile device like a smartphone or tablet, it should come as no surprise that there is a high need for mobile-friendly websites. While mobile usage has skyrocketed in the last few years, many businesses have been slow to jump on the bandwagon.
The use of mobile devices has become the norm, enabling individuals to stay connected to the digital world and manage responsibilities without being tied down to their desk. According to Pew Research Center, 25 percent of all smartphone owners conduct most of their online browsing on their mobile phone. Furthermore, a third of retailers report that over 20 percent of their traffic comes from the mobile web.
Responsive web design is now on the rise in response to this increasing trend, allowing IndiaWebmediaPro Technologies. website developers to adapt your current layout without removing mass amounts of content. Businesses are no longer burdened with creating two independent websites and can now develop a single responsive website that adapts and accommodates to all devices. The top advantages of using responsive design include:
- An increase in online conversions.
- Lower cost than developing separate sites for desktop and mobile usage.
- Consistent user experience across varied devices.
- Higher ranking and more search traffic.
Google is a significant advocate for responsive website design stating that it “keeps desktop and mobile content on a single URL, making it easier for users to interact with, share, and link to.” Furthermore, Google is able to discover content more efficiently and assign indexing properties. If you are ready to provide a mobile-friendly platform for your website, contact IndiawebmediaPro Technologies and allow us to accommodate your online business and individual needs.
BRANDING & IDENTITY
October 10, 2018
Using Consumer Science to Help Build Your Brand
Using Consumer Science to Help Build Your Brand Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, … Continue reading BRANDING & IDENTITY
August 25 , 2018
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark. Let’s examine the two processes below.