BRANDING & IDENTITY
FEBRUARY 10, 2017
Millennial Branding: Emergence of Simplistic Logo Designs
We currently live in an age that saturates information with images and messages. Everything we strive to know can be easily found at our fingertips through computers or smartphones. Your logos should be simplistic in order to cut through the constant noise associated with millennial living. Simple logo designs can articulate important messages associated with a brand. Let’s examine seven key components associated with simplistic logo designs.
- User Interface Friendly Typography
Society now uses multiple modes of technology, so logos must be scalable to fit any platform. For example, Google’s simplistic logo utilizes sans-serif font, which can be easily used in a variety of platforms.
Color gradients that were traditionally used are now being replaced with stepped color increments, allowing for texture and pattern to define edges.
- Negative Space
Although this design concept has been around for many years, it is now beginning to emerge in popularity. Designs that utilize negative space incorporate subliminal messages while creating balance.
Linked imagery provides an extremely powerful visual representation. Brands are catching on to the analogy of linking others through the power of the Internet, ultimately strengthening their logos.
Shapes influence audiences, and right angles aka corners, provides a natural conformity to which society craves. Regardless of how they are used, corners can express unique messages.
- Line Art
Whether your design incorporates monolines or line dash designs, they create a sense of motion and add dimension.
Individuals seek rhythm in their daily life, so utilizing logos with pattern bars provides a sense of control as customers can predict what is following.
Design logos in today’s age need to be as simple as possible in order to cut through the distracting clutter. It shouldn’t take away any aspects of a design, but rather provide clear messages and communicates your brand clearly. IndiaWebmediaPro Technologies works with clients to identify, refine, and design logos that stand out and remain relevant. Contact us for more information on creating engaging collateral for your brand!
March 10, 2017
Mastering Mobile eCommerce
Responsive website design is now essential for any company’s online presence. This includes an easy-to-use interface for product and service retail. Responsive eCommerce platforms must work across all devices, as it has now become the norm for individuals to make purchases on not only desktops, but also tablets and phones. Mobile sales have skyrocketed over the last decade, so ensure that you are making your mobile checkout process is seamless and representing your brand in the best way possible.
SEARCH ENGINE OPTIMIZATION
JANUARY 10, 2017
Major SEO Changes to Expect in Upcoming Years
Search engine optimization (SEO), is an important aspect for any website owner to improve their rankings and draw more traffic to their site. Major search engines, such as Google, utilize core algorithms in order to provide the most relevant results quickly and accurately. The PageRank formula not only assesses the quantity of links on a webpage, but also their power. As technology continues to evolve, SEO changes are expected to adapt as well. Let’s examine a few main factors to keep in mind when optimizing your site.