BRANDING & IDENTITY
FEBRUARY 10, 2017
Millennial Branding: Emergence of Simplistic Logo Designs
We currently live in an age that saturates information with images and messages. Everything we strive to know can be easily found at our fingertips through computers or smartphones. Your logos should be simplistic in order to cut through the constant noise associated with millennial living. Simple logo designs can articulate important messages associated with a brand. Let’s examine seven key components associated with simplistic logo designs.
- User Interface Friendly Typography
Society now uses multiple modes of technology, so logos must be scalable to fit any platform. For example, Google’s simplistic logo utilizes sans-serif font, which can be easily used in a variety of platforms.
Color gradients that were traditionally used are now being replaced with stepped color increments, allowing for texture and pattern to define edges.
- Negative Space
Although this design concept has been around for many years, it is now beginning to emerge in popularity. Designs that utilize negative space incorporate subliminal messages while creating balance.
Linked imagery provides an extremely powerful visual representation. Brands are catching on to the analogy of linking others through the power of the Internet, ultimately strengthening their logos.
Shapes influence audiences, and right angles aka corners, provides a natural conformity to which society craves. Regardless of how they are used, corners can express unique messages.
- Line Art
Whether your design incorporates monolines or line dash designs, they create a sense of motion and add dimension.
Individuals seek rhythm in their daily life, so utilizing logos with pattern bars provides a sense of control as customers can predict what is following.
Design logos in today’s age need to be as simple as possible in order to cut through the distracting clutter. It shouldn’t take away any aspects of a design, but rather provide clear messages and communicates your brand clearly. IndiaWebmediaPro Technologies works with clients to identify, refine, and design logos that stand out and remain relevant. Contact us for more information on creating engaging collateral for your brand!
BRANDING & IDENTITY
October 10, 2018
Using Consumer Science to Help Build Your Brand
Using Consumer Science to Help Build Your Brand Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, … Continue reading BRANDING & IDENTITY
August 25 , 2018
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark. Let’s examine the two processes below.