BRANDING & IDENTITY
August 10, 2017
Video Marketing Trends to Know for the Upcoming Year
Video marketing trends have seen a recent boom, especially among social media applications such as Facebook, Snapchat, and Instagram. If you want your video marketing strategy to keep up, stay on top of this year’s top trends. Let’s review the four leading strategies to know for 2017.
360 Degree Videos
Virtual reality has skyrocketed in popularity, but it doesn’t take high-priced gear to provide this form of user experience. A split test was conducted by Magnifier that compared a regular video to a 360-degree video that showed an increase of 28.81% more views than standard. Many wonder how you can create this type of video without paying for a pricey professional. The technology turns out to be surprisingly cheap. If you want to boost your engagement, consider investing in a 360-degree camera.
Videos on Sales Pages
While it is not necessarily a new tactic, it has been increasing more and more. A few years ago, VWO conducted a case study that showed videos posted on client sales pages boost conversions by 46%. This strategy has become easier than ever and is accompanied by detailed analytics on how prospective customers interact with those videos. Although not everyone will watch them, the people who do will experience higher engagement.
Live Video Streaming
Live streams are all the rage today. People spend three times more time watching live videos than one that has simply been uploaded. That makes for a difficult number to argue with. If you intend on engaging in video marketing on social media sites, incorporate live video streaming. Statistics show that 80% of people prefer to watch live video than reading a blog.
Snapchat is a social media application that has been around for some time now, but recently the app went public for a whopping $29 billion. As of 2016, users were consuming 10 billion videos per day. If you are planning to engage in video marketing, don’t ignore one of the most popular channels out there.
In general, surveys have consistently reported that marketers are planning to increase their video budgets in the future. Live video streaming is one of the most attainable goals for everyday users. Alternatively, 360-degree videos can add an edge to your business. Regardless of what your niche may be, IndiaWebmediaPro Technologies has you covered. Through video production services, you have endless opportunities to showcase your brand and portfolio.
BRANDING & IDENTITY
October 10, 2018
Using Consumer Science to Help Build Your Brand
Using Consumer Science to Help Build Your Brand Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, … Continue reading BRANDING & IDENTITY
August 25 , 2018
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark. Let’s examine the two processes below.