MAY 10, 2015
Beware of the Mobilegeddon!
Mobilegeddon is part of the popular lexicon to describe Google’s updated search algorithm. It is also a wakeup call for examining the mobile traffic side of business and the importance of setting up a mobile site or a responsive website as mobile device usage surges.
What’s it all about?
Google changed its search algorithm to favor sites that look good on smartphones. Websites that work better on smartphones lead to more mobile sales. When businesses sell more products/services on phones, they pay more for clicks to smartphone friendly sites. Clicks on smartphones are now as important as desktop clicks. Google has taken notice and is doing all it can to encourage them.
The force of Google is like the force of law. Now that it has set the rule for mobile friendly search, businesses will comply either because of threat of penalty (e.g., losing mobile traffic and ranking in search results) or because they see benefit to themselves (e.g., gaining higher conversion rates on mobile friendly sites).
Googlebot judgment day was April 21, 2015. Since the mobile algorithm’s release, SEO experts say that some businesses have lost ranking, traffic, and authority for pages not configured to be mobile friendly. The initial impact has been modest and only affects mobile traffic searches. If you are a small business and little of your customer traffic comes from smartphones, it might be insignificant. Websites aren’t being obliterated from Google search for not being mobile friendly. But you won’t sit as high in search results as compared to competitors that have a smartphone responsive website, which means your leads and revenues could be affected and degrade, if not today, then soon.
Mobilegeddon, if not an imminent threat, is an opportunity. A responsive website is Google’s preferred way to get a “mobile friendly” label in search results on smartphones. Responsive sites serve the same HTML and URL to any device, making it easier to track site traffic no matter how users choose to visit. Responsive templates and small changes (avoiding Flash, unplayable videos, blocked image files) may lead to big increases in new search rankings.
Even if you aren’t worried about mobile traffic today, it is a certainty that more users will go mobile in the future, so it may be worthwhile to make the mobile update now to better serve future customers.
BRANDING & IDENTITY
October 10, 2018
Using Consumer Science to Help Build Your Brand
Using Consumer Science to Help Build Your Brand Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, … Continue reading BRANDING & IDENTITY
August 25 , 2018
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark. Let’s examine the two processes below.