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Choosing The Right App For Your Business

An application, often referred to as an app, is a program designed for use on a mobile device. Most people use apps everyday and the growing popularity is pushing businesses towards jumping on the app bandwagon. While not every business needs an app, it is an increasing trend that requires a lot of time and understanding. If you do decide to create an application, you must select which type offers the best combination of functionality and cost. Let’s explore how to choose the best app for your business.

Native Apps

These are designed to run on a specific mobile operating system and are downloaded to the device from an app store. Since they are built with programming language specific to the operating system, separate apps must be built for each device type. The upside to native apps is that they generally work faster and more efficiently. They can store data securely on the device and once downloaded, the app icon is displayed on the device’s home screen. Unfortunately, these apps tend to be more expensive to develop.

Web Apps

Web applications are built using the same programming language as a website, and is accessible to anyone who has web access. They deliver an app-like user experience without the need to develop a fully native application. The upside to these types of apps is that they have the same user interface across multiple devices, making for a uniform experience. They tend to be easier to maintain and support and have no restrictions on running ads, charging for subscriptions, or collecting membership fees. Since they are not available in the app store, users may have difficulty finding them.

Hybrid Apps

When you combine a native app with a web app, you get a hybrid app. They are built with web-based code components, but unlike a web app, it is able to access device-specific hardware and features. Similar to native apps, hybrid apps are distributed through an app store. They tend to be faster to develop since they use a single web-based code for both iOS and Android, and offer a consistent user interface across all devices. The one downside is their performance, which is highly inferior to a native app.

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According to comScore, nearly 40% of American mobile subscribers accessed downloaded apps over a one-month period. Smartphones add portability, location targeting, and other cutting-edge enhancements. IndiaWebmediaPro Technologies is the leading provider in innovative solutions with a focus on helping companies promote products and services while reaching consumers.

Online Videos That Drive Business

Videos can bring your business to life through grabbing the viewer’s attention. According to Wyzowl, 61% of businesses have started using video content marketing. This trend has progressed rapidly and will reach new heights in the near future. With video marketing being one of the newest additions to the promotion toolbox, you may still have your doubts. Keep in mind that video is one of the most versatile and profitable digital marketing tools available. Let’s look at key guidelines to maximize the effectiveness of your online videos.

Keep It Short

The average attention span is approximately eight seconds. This means that the shorter the video, the better. You want to grab your viewer’s attention to keep them entertained. While longer videos can be effective in certain cases, in general videos should be no more than two minutes long.

Aim for Quality

There is nothing worse than watching a video with poor sound and picture quality. Use a good microphone and record in high-resolution 720p or HD, which has a resolution of 1280×720. Utilizing video hosting sites such as YouTube or Vimeo also keeps your website loading faster and can act as an SEO tactic.

Steer Away From Autoplay

Setting your video to launch as soon as the page loads can deter many customers, prompting them to leave your site. Give viewers a click-to-play control over videos. The only exception to this is for videos on a landing page, where you have a specific message to deliver in a limited amount of time.

Include A Call To Action

Grabbing the viewer’s attention with a great video is only half the battle. Include a strong call to action to take the prospect to the next step. This could include a simple statement such as “sign up now for a free trial”, “fill out the form to find out how we can assist”, or “take me to the products page”.

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Keep up with the ever-changing digital landscape through investing in cutting-edge forms of content such as video marketing. IndiaWebmediaPro Technologies aims to deliver superior content in the most distinctive way possible. With extensive videography incorporated into many websites and marketing campaigns, they understand the importance of keeping up with current tactics. Contact us to learn more about how to deliver what consumers want, when they want it, and how they want it!

The Four Essentials Every Website Must Have

At IndiaWebmediaPro Technologies we build countless websites. All of them have different designs and functionality, but there are four elements that are essential on every site. Thoughts of flashy features may be running through your mind, but think again. These entail simple components that are highly important. Below we will discuss what they are and why they are needed.

  1. Privacy Policy

If your website collects any personally identifiable information from users, you are required by law to have a privacy policy. This specifies what type of personal information you collect such as first and last name, credit card information, email, address, and Social Security number. Additionally, it should explain how the information is collected and used, whether the information is shared to third parties, security measures in place to protect users, and how users can change, correct, or delete personal information that has been collected.

  1. Terms of Use

Although not legally required, it is a good idea to have a terms of use or terms and conditions page. This details the rules that visitors must follow when using your site. It should also include disclaimers limiting your legal liability for errors, inaccuracies, links to other websites, and statements made by third parties. Furthermore, it tends to specify the location where your website is operating and the company name and address. This allows users to know what legal jurisdiction the site is governed by.

  1. Site Map

In simplest terms, a site map lists all the pages of your website in a hierarchical format. This not only enables visitors to easily locate a page, but it can ensure Google and other search engines can index the content within your site. It is especially helpful for websites that are unusually large or have been launched recently. Some content management systems will automatically generate a site map while others must be developed manually.

  1. Copyright

Any original content on your website is protected under copyright law. Although a copyright notice is not mandatory, it is good to include this as it can support your legal rights and help you with damages should someone steal your content. Furthermore, it may deter infringements from happening in the first place. Through posting one copyright notice on the footer of the homepage, it is sufficient to cover the entire site.

Who We Are: An Imperative Component to Any Website

A company’s “Who We Are” page is very important. It introduces your business to website visitors, outlines what you do, and builds the rapport that drives conversions. Despite being one of the most visited pages on a website, it is often overlooked. Optimizing this portion of your site is essential in boosting conversion rates and acquiring customers. Let’s take a look at the most common mistakes that businesses make when designing their “Who We Are” page.

Lack of Relevant Information

While it is important to tell the story of your company, less focus should be placed on accomplishments and more should be focused towards what the business does. Make sure to include information on how the company was founded, the core values of the business, and what motivates you. This is the place to show off your personality and have fun, so avoid generic corporate talk.

Plain Text Without Visuals

According to 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text. In order to make a good first impression, compose shorter paragraphs, use headlines appropriately, organize with bullet points, and incorporate photos and videos.

Too Much Content

This isn’t the time or place for a complete autobiography. Your “Who We Are” page should be concise and generally under 400 words. Most individuals do not have the time or patience to read large text blocks, especially on a mobile device. A great way to cut down on the amount of content is through providing links to publications where achievements are mentioned.

No Contact Resources

One of the most costly mistakes that a business can make on their website is leaving out their contact information. At the very least, this page should include an email address, phone number, and social media handles. If visitors have additional questions or concerns, they are going to seek out contact resources to find out more about products and services.

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IndiaWebmediaPro Technologies has a team dedicated to both website design and development, ensuring that your site is aligned perfectly with your business goals. If you are looking to revamp or create a new website for your company, contact us to learn more about your options.

Top 3 Components of an Unsuccessful Blog

There are significant benefits that come with a business blog. It can provide relevant updates to customers about your products and services, offer insight into new trends, increase SEO efforts, and improve your search engine rankings. That being said, many companies are dumbfounded when their blog fails to generate revenue or traffic to their business. This failure tends to follow specific patterns across all fields. Let’s examine the top three components that contribute to an unsuccessful blog.

  1. Lack of Frequency

Each business has their own specific needs. When talking in blog terms, frequency plays an important factor in the overall success of this form of content creation. It is essential to determine whether a daily, weekly, or monthly schedule is appropriate for your business. Think quality over quantity though. If you are posting daily but the content is lackluster, you may be better off posting less frequently but providing killer articles.

  1. Lack of Distribution

If you are going to spend the time to write content, make sure that people actually read the blog. While Facebook is one of the best platforms for promoting your blog, there are a number of others outlets that can be utilized such as LinkedIn, Twitter, Google, and Instagram. Use Google Analytics to evaluate the audience your content is reaching and make changes accordingly.

  1. Lack of Strategy

Domain authority is a score based on a 100-point scale that predicts how well a website will rank on major search engines. To increase domain authority, you need quality backlinks that refer back to your site from external websites. While conducting internal blogging is a good thing, you should also focus on external blogs. When you post on other sites, you can often include a link back to your site.

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Successful blogging isn’t rocket science. There are simple resolutions to common issues that businesses face when generating content. Figure out the best strategy to generate increased traffic. IndiaWebmediaPro Technologies is dedicated to social media marketing and has extensive experience in media strategy, marketing planning, campaign management, and content creation. To learn more, contact us for a free consultation.

Turn Your Website Into a Powerful Recruiting Tool

Your website is an interactive powerhouse that can do a lot more than just post jobs and accept resumes. Through using the right hiring strategies and tools, your online application process can be transformed into a robust engine attracting both qualified and enthusiastic applicants. While the majority of jobs were previously filled through networking and referrals, in today’s age recruitment happens largely online. This provides your business with a real opportunity to improve the screening process, ensuring the best individuals are hired for the position. Let’s examine some tips for finding the right employees through your website.

  1. Mobile Optimization

Mobile usage has already overtaken desktop. According to Glassdoor, 45% of job seekers use their mobile devices to search for jobs at least once a day. If your website is not optimized for mobile, it can send interested applicants elsewhere.

  1. Career Page

Many sites may post open positions but do not have a designated area for users to navigate to. Ensure that you have a clearly labeled, easy to find tab on your homepage. Fill this section with all components that a job seeker might need.

  1. Cover Letter

While most candidates are required to fill out an application and attach a resume, many businesses do not allow the opportunity for cover letter submissions. This is crucial to the hiring process and can give a glimpse into the applicant’s personality.

  1. Social Media

Companies are turning towards social media platforms like LinkedIn and Facebook to publicize job openings. According to the Society for Human Resource Management, 84% of HR professionals use social media for recruiting.

  1. Market Positions

Tools like Indeed, CareerBuilder, and Monster can publish and advertise open positions through integrating your website job listing with their software. This helps expand your reach and attract more applicants.

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When talking about your business, every team member is an integral component. Integrate these tips into your website to ensure your online hiring process is easy and successful. IndiaWebmediaPro Technologies knows the importance of onboarding new recruits as well as what hinders and drives success. Contact us today to learn more!

5 Ways Graphic Design Can Help Your Business

Good design is good business. Investing in your company’s image and branding is a strategy that will pay off in the long-term. While it may be easy to toss graphic design to the wayside, consumers can tell the difference, which is why investing in quality professionals who are experienced in graphic design is essential. Let’s review the top ways graphic design can help your business.

  1. Showcases Professionalism

First impressions are everything and you only have a few seconds to make a good one. It could be through your website, business card, brochure, or catalog, and regardless of whether your customers are design experts, they can sense whether your design elements are amateur or professional. No matter how big or small your company is, poor graphic design showcases a lack of dependability and outdated practices. Professional graphic design makes your business appear strong and reliable.

  1. Provides Consistent Branding

At the root of all amateur businesses is inconsistent branding. The logo on your website, sign, letterhead, and business card should be consistent. This is the hallmark of a professional firm. If you think about large, successful companies, you will notice that they have the same logo, colors, and typefaces carried throughout their literature, making their material instantly recognizable. This translates to brand recognition and increased sales.

  1. Appeals to Your Audience

An expert graphic designer takes the time to understand your audience through obtaining a sense of what will appeal to your customers. Depending on the type of industry you are in, graphics may be designed in a well-organized and straightforward fashion, or colorful and flamboyant. For example, med spas might reveal soft and natural designs whereas engineering graphics tend to be hard-edged and bold.

  1. Organizes Information

If you have ever seen infographics or presentations, you can understand the complexities that go into organizing information and demonstrating it in a way that is easily deciphered. Businesses can be complex with various products and services. Through understanding your business, a graphic designer can clearly communicate what you have to offer. These features can be incorporated into charts, graphs, website navigation, and presentations.

  1. Creates Individuality

The number of DIY template designs, clip art, and stock photos currently available can make companies look undeniably similar to each other. A good graphic designer helps you stand out from the crowd through developing a distinctive logo that captures the spirit of your business. If you are interested in professional graphic design for your company, contact IndiaWebmediaPro Technologies today!

Website Fails Your Business is Making

In today’s technologically advanced society, a website for your business is a necessity. Unfortunately, many businesses make significant mistakes that inhibit the connection with customers and hinder sales. IndiaWebmediaPro Technologies understands the interworking of website components and can easily identify the common reasons for website fails. Let’s review them below.

It’s Not Mobile Friendly

– Mobile and tablet usage has surpassed desktop computers. As the mobile devices continue to grow, it is essential to make your website mobile-friendly. There are still a great percentage of sites that significantly lack in this category, which is not only bad for business, but can lead to penalties from major search engines, decrease conversation rates, and make for a poor customer experience.

Too Much Jargon

– While you may be tempted to demonstrate your expertise in your field through using technical language and industry jargon, consumers who aren’t as savvy may be turned off by their overall lack of understanding. Instead, use simple and straightforward language that customers can easily understand.

Lacks Content

– When consumers visit your website, they are looking for a product or service to solve a problem. That is why your site needs fresh and valuable content. A great way to increase relevant content is through starting a blog, which is a double bonus as it also helps boost SEO and content marketing efforts.

Hides Information

– Outside of content that describes your business and services, customers want to easily locate information such as the address of your company, contact information, social media plugins, hours, and potential pricing. If a user is unable to get ahold of you, conversion rates drop significantly.

Slow Loading Times

– Users enjoy navigating websites that load quickly. According to Kissmetrics, 47 percent of consumers expect a site to load in less than two seconds. If you want shoppers to return to your site in the future, ensure that their website experience is enjoyable. Website speed can easily be tested using tools like Pingdom and GTmetrix.

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If your business currently has a website that is out-of-date or experiencing any of the aforementioned problems, it is time to call in the professionals. IndiaWebmediaPro Technologies aims to personalize your experience and provides a step-by-step process that you can easily follow along with. Contact us today for a free consultation!

Keeping Your Business Safe From Cyber Attacks

According to Statista, an estimated 1.61 billion people across the globe purchase goods online. This relays to trillions of dollars in annual retail sales. Given this data, most businesses have taken advantage of the online market in order to maximize profits. A major concern that many online businesses face is cyber attacks and hackers. But fear not, there are plenty of ways you can protect your business online.

Anti-Virus Software

: Anti-virus software is easy to access and use, preventing computer programs designed to infiltrate and damage devices without the user’s consent. Hackers will often use malware to breach data. This is often accomplished through suspicious emails, spam messages, and pop-ups that require you to click dialog boxes. Once infiltrated, malware has the ability to capture login information, infect your computer, and restrict access from the system. Through installing protection software, you can protect your business from attacks.

Virtual Private Network (VPN)

: Virtual private networks create a safe and encrypted connection over a network that isn’t as secure. The benefit of using a secure VPN is that is provides higher security to connected systems when the network infrastructure is unable to do so. If you’re business is using the Internet, pay for the privacy in order to ensure hackers are not monitoring your actions, spamming, or snooping from cyber attacks.

Consult Professionals

: Individuals and firms dedicated towards securing your online business can offer a wealth of insight to protect against the loss of sensitive data and damages resulting from a cyber attack. This process can even begin during the formation of your website. IndiaWebmediaPro Technologies is dedicated to the safety and security of your site and understands the negative impact that results from a cyber attack. To learn more, contact us for a free consultation.

Managing Your Online Identity

Most of us have turned to Google and searched our name at one point in time. Don’t let your social media or online presence keep you from a new opportunity. There is significant value that lies in your first impression. You must look good, act professionally, and put your best self out there. It is essential to do everything within your power to minimize flaws and rid anything that is potentially damaging. The same rules apply to your online identity. If someone were to Google your name, what would they find? Below are tips to help make sure your online identity is how it should be.

Search Your Name

If you are going to manage your online identity, you must first know what it looks like. Conduct a Google, Yahoo, and Bing search to see what results appear. Use your name and other identifying information such as the city you live or where you work. Pay close attention to the first page of results, but also navigate through a few more pages. You will not only want to look at the text, but also photos. If you see anything that you shouldn’t, take steps to remove that content.

Sign Up for Alerts

The web is fluid and new content is added all the time. To prevent any surprises in the future, you can turn on email notifications for major search engines that will notify you if anything with your name on it pops up. If you do receive an email, it is imperative to follow up with each notification to make sure the content isn’t potentially damaging.

Review Social Media

We can be our own worst enemies at times. Sometimes we may post tasteless photos or rants in the name of political consciousness. While our close friends and family may understand that this content isn’t a true depiction of our best selves, it may not come across that way to everyone else. Go through your Facebook, Twitter, MySpace, Instagram, and any other social media and delete anything that detracts from a good first impression.

Share Frequently

It is generally not enough to just remove bad content when it comes to managing your online identity. You must add positive content, which may entail setting up appealing social media profiles. Incorporate positive updates and post photos that show you in a professional light. Steer away from anything that’s controversial or potentially offensive.

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IndiaWebmediaPro Technologies can help you manage your online brand and identity based on your specific goals and needs. Whether it entails making your business more prominent in the online market or drowning out potentially negative information that may be accessible to the public, we are here to assist you in every way possible.