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Using Consumer Science to Help Build Your Brand

Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, and encourage customers to take the desired action. You must first determine the reaction you want to trigger in people that come into contact with your brand and let it guide you through the development of your full identity.

Much of a brand is based around colors and fonts that provide the perfect impression. A little research into color psychology can be especially beneficial during this step. If you haven’t heard of this before, color psychology is the study of hues as a determinant of human behavior. Entrepreneur.com provides an entire article titled The Psychology of Color in Marketing and Branding, which outlines the impact of colors. For example, green relays a sense of peacefulness while yellow can bring forth optimism. Red can exhibit excitement while blue indicates trust.

According to a study conducted by Satyendra Singh, consumers make up their minds within 90 seconds of their initial interactions with people and products. Within that assessment, between 62 and 90 percent is based on color alone. Additionally, you need to identify what words and fonts are associated with your brand. While you might find a simple header or body font in the basic options of your computer, you will most likely need to look elsewhere in order to truly make a distinction of your brand.

Although typography does not have any specified rules to follow, it is best practice to have contrasting fonts through a unique interplay of categories, weights, and sizes. Furthermore, font trends exist within specific industries that can represent emotional attributes. For example, geometric fonts represent cleanliness and simplicity that are seen across many technology brands while fashion brands lean towards high contrast, modern designs with elegant hairline curves. Regardless of what typography you choose for your brand, ensure that it is consistent across different communication channels to develop a sense of loyalty.

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The most important takeaway from this is that your brand colors and fonts are a harmonious system that must work together. Your brand should deliver a visual message to your consumers and should enhance your core values. The sandbox of emotion is at the tip of your fingers, so while it is important to trust your gut, make sure to have fun with it. Your brand represents you and the creation should feel comfortable and confident. If the color or font doesn’t mix right it your mind, it probably isn’t for you. IndiaWebmediaPro Technologies is known for working closely with clients in order to develop the most unique and tailored brand identity as possible. If you are looking for experienced professionals who have a wealth of knowledge in creating vibrant designs, contact us today!

Business Name vs. Trademark: What’s The Difference?

When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark. Let’s examine the two processes below.

Registering a Business Name

When applying to be a corporation or a limited liability company (LLC), the secretary of state will check to make sure that your proposed name is not already in use by another company in your state. Each state has laws and requirements for business names so you must check ahead of time to find out what specifically pertain to you. Once your application is approved, your business name is protected by the state. This does not stop other individuals from forming an LLC or corporation with the same name in another state or stop a company that operates as a sole proprietorship or partnership from using it. If you plan on expanding outside of your state or sell your products across the country, then you should protect your name with a trademark.

Filing for a Federal Trademark

A trademark is a word, phrase, symbol or design that identifies a product or service. They can be granted on distinctive names, logos, and slogans through the U.S. Patent and Trademark Office (USPTO). A trademark provides exclusive rights and prevents anyone else from using it at the state and federal level. Applying for a trademark costs $275 per class and can take six to twelve months. Prior to applying, you should conduct a basic search to make sure no one has a pending application for the proposed trademark. Additionally, you will need to conduct a comprehensive name search to see if another business is using your name at the state or county level.

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While simply registering their name with the state protects some businesses, others require exclusive rights across the country. As you are in the building phase of your brand, think about your particular protection needs then take the right legal steps to enforce them. IndiaWebmediaPro Technologies can help consult with you on all your business needs and provide a step-by-step process of what you will require when starting your own company. To learn more, contact us for a free consultation.

Top Elements of Modern Web Design

Each year brings with it new elements and styles in website design. While some elements help explain your company, others improve how content looks on specific devices. Although it is not necessary to include every new trend that arises on your website, many have the potential to improve user experience. With so many options to choose from, it can also become a grueling task to determine which are really worth considering. This article focuses on the top elements of modern web design that should be incorporated into your website.

  1. Unique and Large Typography

Until recently, a web designer’s choice of fonts was restricted to a small group of web safe fonts. Typography plays an important role in balancing the overall look of the website theme. This makes selecting the font-face a crucial part of the website design process because it will not only represent the website’s vision, but also affect the user’s mood.  Designers now have a larger selection of Google Fonts to choose from, making it easier for brands to accurately express themselves through typography. Non web approved fonts may weigh down your website, which in turn is bad for Search Engine Optimization.

Many businesses have a specific font or typography they use to help consumers identify them. When developing your business brand, your selected typography can indicate subtle hints about who you are ranging from fun or serious, functional or information. Regardless, ensure that the design is applicable across devices.

  1. Background Videos

Videos that automatically play in the background can be used to tell a story and reduce the amount of other content needed to explain your business. They focus on enticing the visitors as soon as they land on your page. Additionally, video is processed in our brains 60,000 times faster than text and appears effortless. With connection speeds increasing and mobile device sizes growing, there’s no better time to explore background videos than now.

  1. Hamburger Menus

Most websites that you browse have a long menu of options to choose from. The advantage is that the menu can take visitors directly to where they want to go. However, they tend to take up a lot of valuable screen space. The hidden hamburger menu changes this as it removes a busy navigation and improves the likelihood that the user will find the information they need to complete their desired action.

  1. Short Feature Videos

Along with background videos, businesses are beginning to use short feature videos to highlight their products or services. Short videos allow for your consumer to quickly understand the value of your business without watching a long, in-depth experience. While both have value, shorter videos allow for quick understanding and are more likely to draw in potential prospects.

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Within the everchanging webscape, new trends are always emerging for website design that are useful to incorporate into your own. However, don’t get overwhelmed trying to bring every element to light. Choose the trends that align most with your vision and apply them. IndiaWebmediaPro Technologies is committed to designing award-winning websites for desktop, tablet, and mobile devices. With a focus on creating simple, beautiful, and intuitive sites, we can significantly enhance your brand. Contact us today for a free consultation!

Building a Successful Team for Your Business

Business success is not all rainbows and butterflies. It is difficult and requires team effort. It takes hard work, knocking on door after door, making cold calls, and learning a number of lessons along the way. At the very basic level, you need a team to collaborate with. While this task may be more difficult for some, it is essential for the success of your business. Let’s explore how to build a team for your company.

  1. Hire More Staff

This step is a given. A team does not consist of one person but rather many people who each have tailored roles. Trying to tackle every task between just one or two individuals can actually inhibit your growth, as it does not allow you to give adequate time to focus on important entities. Whether you keep your team small or expand, ensure that you are in constant communication with everything. Additionally, find team members that are experts in different segments of the business.

  1. Find Freelancers or Contractors

Outside of your internal team, you will want to find great freelancers and contractors. Research online, view their portfolios, and interview several candidates to ensure they can work within your deadlines. Start by assigning a small task and then build. Once you find the right freelancer to do the job, continue to work closely with them and reward them in the same way as your immediate team members. This will build a sense of trust and cohesion even though they may not be directly in your presence.

  1. Collaborate With Others

Although it may seem counterintuitive, collaborate with others in your field. This allows you to have a thriving referral business and builds an alliance of team members outside of your company. The further you reach, the more likely you are to be referred customers. People are more likely to help you if you can return the favor and being inclusive to collaborators helps build business as it opens the door to opportunities you may not otherwise be considered for.

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Building a successful work team can be a challenge as you are working with varying opinions, knowledge, values, and experience, but teamwork and collaboration is essential to further your business. When each member feels empowered, they can act with minimal direction and share openly. IndiaWebmediaPro Technologies knows first hand the importance of this component in driving success. To learn more about how we can help with your consulting needs, contact us today!

Using Consumer Science to Help Build Your Brand

Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, and encourage customers to take the desired action. You must first determine the reaction you want to trigger in people that come into contact with your brand and let it guide you through the development of your full identity.

Much of a brand is based around colors and fonts that provide the perfect impression. A little research into color psychology can be especially beneficial during this step. If you haven’t heard of this before, color psychology is the study of hues as a determinant of human behavior. Entrepreneur.com provides an entire article titled The Psychology of Color in Marketing and Branding, which outlines the impact of colors. For example, green relays a sense of peacefulness while yellow can bring forth optimism. Red can exhibit excitement while blue indicates trust.

According to a study conducted by Satyendra Singh, consumers make up their minds within 90 seconds of their initial interactions with people and products. Within that assessment, between 62 and 90 percent is based on color alone. Additionally, you need to identify what words and fonts are associated with your brand. While you might find a simple header or body font in the basic options of your computer, you will most likely need to look elsewhere in order to truly make a distinction of your brand.

Although typography does not have any specified rules to follow, it is best practice to have contrasting fonts through a unique interplay of categories, weights, and sizes. Furthermore, font trends exist within specific industries that can represent emotional attributes. For example, geometric fonts represent cleanliness and simplicity that are seen across many technology brands while fashion brands lean towards high contrast, modern designs with elegant hairline curves. Regardless of what typography you choose for your brand, ensure that it is consistent across different communication channels to develop a sense of loyalty.

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The most important takeaway from this is that your brand colors and fonts are a harmonious system that must work together. Your brand should deliver a visual message to your consumers and should enhance your core values. The sandbox of emotion is at the tip of your fingers, so while it is important to trust your gut, make sure to have fun with it. Your brand represents you and the creation should feel comfortable and confident. If the color or font doesn’t mix right it your mind, it probably isn’t for you. IndiaWebmediaPro Technologies is known for working closely with clients in order to develop the most unique and tailored brand identity as possible. If you are looking for experienced professionals who have a wealth of knowledge in creating vibrant designs, contact us today!

Optimizing Your Website for Voice Search

The way in which people are searching for information online is changing significantly. People are increasingly using voice search on their smartphones, tablets, and voice assistants. According to Hitwise, approximately 60% of searches are now performed on mobile devices. If you haven’t updated your search strategy to adapt to this advancement, you are missing out on the chance to reach potential customers.

First, we must distinguish how voice search differs from traditional search. Voice searches are phrased in a natural conversational style that tends to be longer than traditional searches containing just a few keywords. They find results near the user versus a specific location and are often done on-the-go. While your website may be perfectly optimized for traditional SEO, voice search optimization utilizes a very different approach. In order to ensure the success of voice search, there are a few steps to take.

  1. Claim Your Business

Virtual assistants (for example, Siri) recommend businesses that are verified. Claim your business listing through Google My Business as well as other local online listings. The process involves visiting the Claim Your Business page, searching for your company, and claiming it. If your business does not appear, you will be prompted to create a new listing.

  1. Map Your Company

Operating systems use map applications like Google Maps and Apple Maps to search for inquiries “near me” on smartphones. To increase your chances of appearing in voice search results, make sure your company is showing up accurately on these applications.

  1. Utilize Longtail Keywords

Voice searches tend to be more conversational, so it is imperative to optimize for longer keyword phrases versus single keywords. Include full sentences for products and services that individuals may be searching for.

  1. Showcase Ratings and Reviews

Online reviews are a huge factor in voice assistant selection. Use social media and email campaigns to encourage customers to leave reviews on major sites such as Google, Facebook, and Yelp. Additionally, you can add a link to your website that will take customers to review pages.

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Voice search is new territory when it comes to website optimization and is not going away anytime soon. It is time to start optimizing sites before they are left in the dust. IndiaWebmediaPro Technologies stays up to date with the latest trends and is not afraid of learning new techniques. If you need your website optimized for voice search, contact IndiaWebmediaPro Technologies today!

On the Rise: Business Intranet

The way in which people are searching for information online is changing significantly. People are increasingly using voice search on their smartphones, tablets, and voice assistants. According to Hitwise, approximately 60% of searches are now performed on mobile devices. If you haven’t updated your search strategy to adapt to this advancement, you are missing out on the chance to reach potential customers.

First, we must distinguish how voice search differs from traditional search. Voice searches are phrased in a natural conversational style that tends to be longer than traditional searches containing just a few keywords. They find results near the user versus a specific location and are often done on-the-go. While your website may be perfectly optimized for traditional SEO, voice search optimization utilizes a very different approach. In order to ensure the success of voice search, there are a few steps to take.

  1. Claim Your Business

Virtual assistants (for example, Siri) recommend businesses that are verified. Claim your business listing through Google My Business as well as other local online listings. The process involves visiting the Claim Your Business page, searching for your company, and claiming it. If your business does not appear, you will be prompted to create a new listing.

  1. Map Your Company

Operating systems use map applications like Google Maps and Apple Maps to search for inquiries “near me” on smartphones. To increase your chances of appearing in voice search results, make sure your company is showing up accurately on these applications.

  1. Utilize Longtail Keywords

Voice searches tend to be more conversational, so it is imperative to optimize for longer keyword phrases versus single keywords. Include full sentences for products and services that individuals may be searching for.

  1. Showcase Ratings and Reviews

Online reviews are a huge factor in voice assistant selection. Use social media and email campaigns to encourage customers to leave reviews on major sites such as Google, Facebook, and Yelp. Additionally, you can add a link to your website that will take customers to review pages.

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Voice search is new territory when it comes to website optimization and is not going away anytime soon. It is time to start optimizing sites before they are left in the dust. IndiaWebmediaPro Technologies stays up to date with the latest trends and is not afraid of learning new techniques. If you need your website optimized for voice search, contact IndiaWebmediaPro Technologies today!

Protect Your Business: Trademarks, Copyright, and Registration

As a business owner, your intellectual property is your lifeline and needs to be protected accordingly. It can be a confusing issue and many individuals don’t seem to have a solid grasp of how, why, and when to protect their products, or if it’s even necessary. Let’s explore what you need to know to protect your brand.

Business Name Registration

Upon starting your business, you most often are required to register the business name with a state-run regulatory body as part of obtaining a certificate to do business. Registering a business name in your state only allows you to claim the business name in that specific state, not nationwide. Additionally, it does not give you any trademark rights, so another party might be able to force you to change your business name if it infringes on their trademark. If you are operating a sole proprietorship under a name different from your own, you may be required to apply for a DBA (Doing Business as), which specifies who actually runs the company.

Domain Name Registration

In order to promote a website for your business, you will need to choose and register a domain name to use (ex: www.domain.com). This should be simple, easy to remember, and related to the company name. Use WHOIS to determine if a domain name is already registered. Domain names can be registered for at least year, and it must be renewed before it expires. Keep in mind that registering a domain name does not provide trademark rights. If you register a domain name that infringes on another entity’s trademark, you might be required to give it up.

Trademarks

A trademark encompasses words, phrases, symbols, or designs that identify goods or services that come from a particular source. This provides nationwide protection from the brand name and logo you use on products that you sell or services you offer. To see whether a mark is available, go to the Trademark Electronic Search System (TESS). Your trademark does not expire, but be sure to use your mark in a way that is unique to your brand.

Copyright

A copyright protects original work including music, movies, books, plays, poetry, computer software, code, and website content. Any original work is automatically protected under copyright law and no one can reproduce it without permission. While you are not required to display the copyright symbol, doing so provides extra benefits.

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When starting your business and creating a website to showcase your products and services, it is imperative that you protect your intellectual property. Through carefully reviewing the above components, you can ensure that another individual or business cannot profit off your hard work. IndiaWebmediaPro Technologies realizes the importance of domains, trademarks, and copyrights, taking time to incorporate any necessary components into your customized site. To learn more about how you can protect your business, contact us today!

Mobile Design Terms and What They Mean

At IndiaWebmediaPro Technologies we strive to build websites that are optimized for mobile and have worked with many new clients to update older sites for mobile-friendliness. While we have written blog posts in the past that outline the importance of mobile optimization for modern websites, there is still a wealth of confusion over what it means to have a mobile site, how they are built, and what design approach they use. Let’s review key mobile-related terms and what they mean for you.

Mobile Friendly

Any site that has been optimized to make it easy to use on mobile devices is considered mobile-friendly. This often includes larger, touchscreen-friendly buttons, optimized images, click-to-call phone numbers, and content formatted for easy reading on a small screen.

Mobile-First

This isn’t a concrete entity but rather a state of mind that guides how a site is designed and built. With mobile-first design, a mobile version of a website is created first, and enhancements are made to the desktop version later.

Adaptive

Adaptive sites use unique page layouts for different devices. When users access the website, servers detect the type of device and loads content appropriately for the configured page layout. This is often used to make older sites more mobile-friendly.

Responsive

Responsive design enables websites to adjust styling based on the screen size of the device being used. It does not require separate page layouts for different device sizes and is the current standard in mobile optimization.

M-Dot

When the mobile revolution took off, many websites created separate mobile sites with a different URL starting in the m-dot prefix. Users are redirected to the m-dot (http://m.domain.com) site, which offers fewer pages, simple navigation, and less content. With the rise of responsive development benefits, m-dot has become a less desired solution.

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Navigating the terminology of the mobile design world can be tricky. Whether you are building a website, application, or a game, appearance has a great impact on both popularity and usability, so it is essential to understand the process as it is taking place. The mobile web is here to stay and having a mobile website that provides the right approach to the mobile user experience brings success!

Top Security Risks for Small Businesses

Big companies such as Sony, Verizon, and Experian have all landed themselves in the news due to hackings that have left sensitive user information out in the open, but cyber criminals are beginning to target small businesses through scams. These generally fall into three categories including spear phishing, fake emails, and malware. Let’s examine these scams and how you can protect your business from the dangers lurking online.

Spear Phishing

The most common and successful form of phishing is spear phishing. According to Symantec’s 2017 Internet Security Threat Report, spear phishing emails are sent to approximately 400 businesses everyday, leading to $3 billion in losses over the past three years. In lamest terms, phishing is the attempt to retrieve sensitive information such as usernames, passwords, and financial documents via email while pretending to be a trusted entity. This is a targeted attempt in which cyber hackers gather information about targets and trick them into providing data that could be used to steal money. If you receive an email that appears to be from someone you know but it contains an unusual request, double check the sender name to see the return address. If it doesn’t match the email for your contact, do not reply and notify IT.

Fake Emails

Another common scam comes in the form of an email from a company to which you do business, such as a bank, social media site, or business you frequent. An email will ask the recipient to click on the link contained within, which will redirect you to a fake website that may look similar to the actual website. The goal is to steal information that is entered. Never click a link in an email unless it comes from a reputable source. If you ever receive an email from a company, open a separate browser window and enter the known URL to ensure you are on the right site.

Malware

Short for malicious software, malware is a software program designed to infiltrate your computer and cause damage. This ranges from stealing data to disabling systems, deleting or corrupting files and spying on you. Trojan horses, ransomware, and worms are all types of malware that can be dangerous for a small business. While you can also run into malware through visiting an infected site, it is most frequently transmitted via email. According to Symantec, one in 131 emails contain malware in a link or attachment. If you receive a questionable email, be extra cautious and trust your instinct.

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While spam filters and antivirus software is always a good idea for any small business, email attacks tend to have a success rate of about 20%. IndiaWebmediaPro Technologies understands how important it is to keep your business’s content secure. They ensure that all of their websites are provided with security measures to prevent against cyber attacks. To learn more about various vulnerabilities your company may be facing, contact us today!