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Mastering Mobile eCommerce

Responsive website design is now essential for any company’s online presence. This includes an easy-to-use interface for product and service retail. Responsive eCommerce platforms must work across all devices, as it has now become the norm for individuals to make purchases on not only desktops, but also tablets and phones. Mobile sales have skyrocketed over the last decade, so ensure that you are making your mobile checkout process is seamless and representing your brand in the best way possible.

According to Trinity Digital Marketing, over 1.2 billion people access the web from their mobile devices. That’s a large market to cater to. Furthermore, MoPowered conducted a study, which showed that 30% of mobile shoppers abandon transactions if their experience is not optimized for a user-friendly mobile experience. If you think in terms of sales, the loss in revenue adds up quickly. Ultimately, this means that designers need to work on responsive designs and master mobile eCommerce.

Through building better eCommerce websites, a business can help provide customers with better experiences. One way this can be accomplished is through learning the ins and outs of various eCommerce frameworks. Take your current design for a test run to see how well it is optimized to work on various devices, as well as the ease in which consumers can make purchases.

Additionally, there is an even greater push for designers to take on a mobile-first approach. If you start with a constrained size, it forces you to think about what really matters to users. Remember that it is easier to start small and work up than build a large site and eliminate content for smaller devices. This forces designers to think of simple solutions and ultimately improve user experience.

There are many companies who have failed to build responsive eCommerce websites. A website designer is valuable in the process of creating a user-friendly, fast-loading, mobile eCommerce website. Don’t just focus your energy on redesigning old websites to make them compatible with the increase in mobile shoppers. Ensure that any new websites will be able to easily incorporate eCommerce functionality.

Millennial Branding: Emergence of Simplistic Logo Designs

We currently live in an age that saturates information with images and messages. Everything we strive to know can be easily found at our fingertips through computers or smartphones. Your logos should be simplistic in order to cut through the constant noise associated with millennial living. Simple logo designs can articulate important messages associated with a brand. Let’s examine seven key components associated with simplistic logo designs.

User Interface Friendly Typography

Society now uses multiple modes of technology, so logos must be scalable to fit any platform. For example, Google’s simplistic logo utilizes sans-serif font, which can be easily used in a variety of platforms.

Ombre

Color gradients that were traditionally used are now being replaced with stepped color increments, allowing for texture and pattern to define edges.

Negative Space

Although this design concept has been around for many years, it is now beginning to emerge in popularity. Designs that utilize negative space incorporate subliminal messages while creating balance.

Linked

Linked imagery provides an extremely powerful visual representation. Brands are catching on to the analogy of linking others through the power of the Internet, ultimately strengthening their logos.

Corners

Shapes influence audiences, and right angles aka corners, provides a natural conformity to which society craves. Regardless of how they are used, corners can express unique messages.

Line Art

Whether your design incorporates monolines or line dash designs, they create a sense of motion and add dimension.

Bars

Individuals seek rhythm in their daily life, so utilizing logos with pattern bars provides a sense of control as customers can predict what is following.

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Design logos in today’s age need to be as simple as possible in order to cut through the distracting clutter. It shouldn’t take away any aspects of a design, but rather provide clear messages and communicates your brand clearly. IndiaWebmediaPro Technologies works with clients to identify, refine, and design logos that stand out and remain relevant. Contact us for more information on creating engaging collateral for your brand!

Major SEO Changes to Expect in Upcoming Years

Search engine optimization (SEO), is an important aspect for any website owner to improve their rankings and draw more traffic to their site. Major search engines, such as Google, utilize core algorithms in order to provide the most relevant results quickly and accurately. The PageRank formula not only assesses the quantity of links on a webpage, but also their power. As technology continues to evolve, SEO changes are expected to adapt as well. Let’s examine a few main factors to keep in mind when optimizing your site.

Voice Search – Approximately twenty percent of searches are devised through voice, and this is expected to grow. Not only do consumers utilize their phones to complete this action, but they also use other modes such as tablets, remotes, and interactive home devices. This means that there will ultimately be longer and more sophisticated search phrases.

Accelerated Mobile Pages – AMP was designed to generate fast mobile pages. Essentially it is an HTML page that is stripped-down to be super lightweight. It is predicted that AMP will increase in its adoption as well as requirements by major search engines. While traditionally geared towards major enterprises, it is now being utilized by mid-market and small businesses.

HTTPS and SSL Websites – Hyper Text Transfer Protocol Secure (HTTPS) and Secure Sockets Layer (SSL) websites ensures that all communications between browsers and sites are encrypted. This can protect highly confidential information that is relayed such as banking and shopping components. It is now becoming the gold standard and may soon be required.

Mobile Friendliness – Many desktop websites have begun to revamp in order to ensure that they are mobile friendly. While this used to be an option, it may be required moving forward. Since users are beginning to search more on mobile than desktop, Google has begun switching to mobile first indexing.

Overall, the technical aspects of SEO cannot be ignored. Website developers are essential in executing key technologies like AMP and SSL. It is important to hire a company, such as IndiaWebmediaPro Technologies, that have a clear understanding of SEO tactics while being able to deliver premium speed and performance. Contact us today to learn more!

The Importance of Website Maintenance for Your Business

Regardless of whether your business is a giant corporation spanning across the country or a local venue, website maintenance is important. Your website provides a worldwide window into your company and is generally the first line of defense in how your product or service is perceived by the general public. This is why a well maintained website is critical and requires regular maintenance to not only retain customer interest, but to highlight search engine rankings, and present new information to your targeted audience.

Customer Interest

A website that is properly maintained will successfully attract new customers while keeping the interest of existing clients. Your website should keep information up-to-date by routinely refreshing the content and ensuring optimum functionality. This could entail checking that contact forms work, address and phone numbers are accurate, and products and services are still being offered.

Search Engines

Search engine rankings are dependent on continued website maintenance. If a website contains old content which ranks lower in search engine listings, you could be doing more harm than good. Many search engines, including Google, frequently check HTTP header’s “if-modified-since” to determine whether it is worth crawling or not. If frequent modifications are not made, your website may be pushed below active competitors, costing you business over time.

Brand Image

Your website is a public reflection of your brand image. That being said, poorly maintained websites could contain a multitude of errors, broken links, dead pages, and outdated information. This relays the message that you have a sloppy corporate image. Routine maintenance is essential to identify and fix these issues, leading to an increase in conversions over time.

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Website maintenance plays a bigger role in your business than you may think. Maintenance can cover critical key areas such as performance monitoring, publishing, and feedback, among others. Through hiring an experienced professional at IndiaWebmediaPro Technologies to manage all your website maintenance needs, you can ensure that your business website will provide the highest level of service to visitors and accurately depicts your brand. Contact us today to learn about the benefits of website management.

Working Towards Common Goals: Building an Enterprise Intranet

In today’s technology-driven society, many businesses have their own intranet. An intranet portal is an Internet only accessible to those within the company’s internal network. While it is widely thought of as a component only utilized within large enterprises, a company of any size can benefit from an intranet portal as well. This tool allows for internal communications within a business to become simplified, allowing for more growth and success.

The number one way for a business to succeed is through ensuring all individuals within it understand common goals. Through building and utilizing an intranet portal, key contributors can share information with employees across the board. From sharing documents to providing an overview of calendar appointments, an intranet portals makes for a more flexible workforce that values productivity.

Not only does an intranet allow for the ability to share internal information to relevant staff members without constant internal memos, but it creates an environment for collaboration. According to Worldwide Intranet Challenge, the benefits of an intranet far outweigh the initial capital investment. Some key drivers to creating an enterprise intranet include:

Business Processes: Workflow, procedures, and instructions.
Employee Engagement: News, blogs, and communications.
Environment: Webinars, telecommuting, and process automation.
Collaboration: Staff directory, team rooms, and content management.
New Ideas: Discussion forums and online suggestions.
Knowledge Management: Search, content tagging, and taxonomy.
Data and Applications: Application directory, intranet lists, and corporate data access.

Developing an intranet portal for your business involves careful planning that takes into account the size of your company as well as its specific needs. Successful deployment requires the expertise of professionals, such as IndiaWebmediaPro Technologies, who have a wealth of knowledge on customizing a platform to your company’s unique specifications while still keeping it well-organized and easy for users to navigate. Contact us today to learn how you can benefit both your business and employees through the use of an intranet.

Top Marketing Tips to Help Promote Your Brand on Instagram

While Facebook still ranks as the top social media network, Instagram is climbing the ranks with more than 500 million users and counting. It is a social network that enables business owners to utilize a great marketing platform aimed at reaching potential clients from across the world. Although it seems fairly straightforward, there are specific ways that you can improve your Instagram marketing to gain followers on a steady and consistent basis. The more people you can connect with, the larger your audience for your products and services. Let’s look at some key marketing tips to help grow your brand on Instagram.

Take Advantage of Free Tools

With the recent addition of business profiles, Instagram is taking on a similar stance to that of their sister company, Facebook. Complete with a Contact call to action button, it enables users to email, call, or text the business. Furthermore, business profiles can access Insights, which are analytics that gives users access to engagement data.

Cross Promotion

A great feature that Instagram offers is its ability to add followers that already love your brand on other social media profiles. For example, you can invite Facebook followers to follow you on your Instagram profile, giving them another way to socially connect to your brand.

Keep Things Simple

While you want to post often enough that your brand remains relevant, you don’t want to overwhelm followers through posting too frequently. Although there is no magic formula for how many times a company should post per day, a starting point is generally twice, with alternating times. This can help your business discover when the highest level of engagement occurs.

Interact With Followers

This is a huge way to gain more loyalty among your brand. If a follower takes the time to leave a comment on your post, reply back and thank them for their interest. Furthermore, incorporate ways to get others to interact with your post. This can include a simple request to have users tag friends that would love the product or service.

Repurpose Content From Other Accounts

Trying to devise content for multiple social media accounts can be time-consuming. Consider repurposing content from your other relevant accounts, such as Facebook or your website. This can ensure fluidity and gain more exposure to your targeted audience.

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With over 40 billion images shared, Instagram generates an average of 80 million photos per day. This creates a community of users around the world and serves as an excellent way to market your brand. Allow professionals at IndiaWebmediaPro Technologies to help you explore the potential of Instagram for your business and manage your social media marketing tactics.

The Hidden Problems of DIY Websites

When you make the decision towards obtaining a new website, there is one main question that comes to mind. Should you hire a professional or take on a do-it-yourself project? If you are a small business or happen to be quite tech savvy, you may be able to pull it off. Unfortunately, this could also spell disaster.

Many individuals venture down the DIY path only to find themselves astray. The realization that the process is more challenging than originally thought is a commonality. The problem is that people frequently believe websites are simply comprised of a logo, color scheme, and text. If that were the case, anyone could do it.

What’s worse is that companies like Wix or GoDaddy offer appealing packages, promising to have your site up and running within minutes.

Keep in mind that real websites typically have more than five pages and do not look identical. These packages often generate zero leads, sales, or revenue because they are not tailored towards the company’s specific field. When website design is done correctly, it encompasses an entire process gauged around your company’s brand. A professional website designer essentially guides clients through the process, ensuring that only the best elements are used within the project.

Designers with extensive experience, such as IndiaWebmediaPro Technologies, are not afraid to tell you when your blogs are lousy, if your content doesn’t make sense, or that your images are not high resolution enough to use. Take a back seat and listen to their advice. In the end, you will have a website that is unique, easy to use, and easy to find.

While people who want to take on the initiative to create their own websites should be applauded, it can inhibit your company’s success. A professional knows the ins and outs of design, SEO, and how to help generate leads and sales. If you are interested in learning more about creating a professional site that works for your business, contact IndiaWebmediaPro Technologies for a consultation!

The Art of Creating a Successful Law Firm Website

Law firms are essentially their own entity when it comes to websites, blogs, and SEO efforts. Their unique services can also present challenges with Internet marketing, as they require a theme that can adequately fulfill the needs of this industry. In this technology-driven era, a website is now a law firm’s new front door and many cases are generated through someone reviewing the content contained on these sites.

Prospects, clients, the media, and many other sources access these sites through virtue of effective search engine optimization, where they are weeded from high-level rankings containing information about lawyers, services they offer, and how they can assist. Interestingly enough, visitors to law firm sites spend nearly half their time looking specifically at attorney biographies. This gives insight onto what information should be front and center on the home page.

While many designers strive to create a home page that is structured so visitors can quickly find information and content they need, it should be noted that photos, success stories, contact information, and publications are just as important when devising a law firm website. A great looking home page means nothing if it doesn’t provide the information your audience is looking for.

Ongoing SEO efforts will always be imperative, but properly optimizing the site for Google, Bing, and other search engines is critical when creating the content for a law firm website. Blogs, social media links, and news items can aide in this process towards delivering fresh content and boosting rankings. Keep an eye out for advertisements promising to provide top rankings in return for hefty monthly fees.

IndiaWebmediaPro Technologies knows the importance of creating a website specifically for law firms. The main goal is to create a professional website that is not only SEO friendly, but contains proven strategies. The key to long-term success is the creation of a marketing strategy that focuses on new client obtainment. If you are looking for a beautiful website that attracts visitors and produces results, contact IndiaWebmediaPro Technologies today!

Content Creation: The Interworking of Your Mind

Content marketing is a complex process. Content creation is more than just writing words and placing them within a web page or blog post. The process should be integrated with SEO as well as social media. It requires creativity and a focus on objectives and tasks. Essentially, it is a delicate balance that should be carefully thought out.

Most individuals are now using social media, reading blogs, subscribing to newsletters, and sharing high-quality content with others. The overall problem isn’t the creation of amazing content; it is the ability to generate content consistently while sustaining it over time. According to CoSchedule, conversion rates are six times higher for businesses that use content marketing. There are systems your company can employ to increase the results gained from content creation. Let’s examine the steps below.

Step 1: Assess Categories Where Content Creation Could Improve

You must understand why your business is creating content before you begin. This is where you evaluate the inner-workings of a company and identify all areas that could benefit. The most common include consumer education, marketing and blogging, creating systems and processes, and employee training.

Step 2: Brainstorm Topics for Each Category

This is the part where you begin to brainstorm content that could be created for each identified category. For example, ideas for marketing and blogging could include special articles teaching people about the company’s services, areas of specialty, new trends in the industry, and how individuals can get the most out of their investment from the business.

Step 3: Devise a Content Creation Plan

Many businesses start out with consistent content then slowly fade out the process. In order to keep things moving, identify your top priorities, determine how it will be created, and designate time frames. Remember that it is always better to produce content less frequently that is of high quality than publishing mediocre content often.

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The more content you publish, the more traffic your business will generate. Get creative and explore other options outside of articles. Video, audio, interviews, infographics, and numerous other options can be more enticing to your audience. IndiaWebmediaPro Technologies has long-standing success in creating sustainable content in order to draw in more traffic. If you want to leave the creation process to professionals, contact us today!

Strong Logos: The Genetic Makeup of Your Marketing Efforts

Our bodies contain DNA, which is the genetic material that houses how we will look and function. When discussing marketing, a logo could be comparable to DNA as it is the fundamental component behind a brand, establishing the look and feel for all marketing efforts. It contains a unique combination of typography, color, shape, and other elements that represents the core of a business.

A strong logo is not only distinctive, but also intuitive in its ability to quickly convey the purpose and strategy of a company. The right logo doesn’t just stand out. It differentiates itself among competitors and connects the targeted audience so viewers remember the organization along with its purpose. Logo design is a long-term investment and the first step towards creating a solid brand.

One of the biggest mistakes that a business can make is falling for the popular discounted logo design tactic. There are a wealth of advertisements that promise brand new logos for your company starting at a nominal fee. Unfortunately, these statements are completely false. Instead, your logo may end up being a mash of stock emblems with your company name incorporated. You could face a number of potential downfalls including.

A logo that does not convey your company’s purpose, culture, or target audience.
A color scheme that is stock.
A lack of overall uniqueness.
Illegal with copyright infringements.

Professional graphic designers who understand the cohesion of fonts, colors, and shapes are able to provide a quality logo specifically tailored to your brand. If you are expecting the price point of false advertisers, with designs beginning at $5, think again. Expect to pay hundreds, even thousands, for a design. The additional costs go towards the design effort and rounds of adjustments and alterations.

If you have just started a business or need a refresh for your logo, IndiaWebmediaPro Technologies has extensive experience in delivering logos that are not only pleasing to you, but your target market as well. Remember, a great logo is essential in providing meaningful interactions that reinforce your brand.