Our bodies contain DNA, which is the genetic material that houses how we will look and function. When discussing marketing, a logo could be comparable to DNA as it is the fundamental component behind a brand, establishing the look and feel for all marketing efforts. It contains a unique combination of typography, color, shape, and other elements that represents the core of a business.

A strong logo is not only distinctive, but also intuitive in its ability to quickly convey the purpose and strategy of a company. The right logo doesn’t just stand out. It differentiates itself among competitors and connects the targeted audience so viewers remember the organization along with its purpose. Logo design is a long-term investment and the first step towards creating a solid brand.

One of the biggest mistakes that a business can make is falling for the popular discounted logo design tactic. There are a wealth of advertisements that promise brand new logos for your company starting at a nominal fee. Unfortunately, these statements are completely false. Instead, your logo may end up being a mash of stock emblems with your company name incorporated. You could face a number of potential downfalls including.

1. A logo that does not convey your company’s purpose, culture, or target audience.
2. A color scheme that is stock.
3. A lack of overall uniqueness.
4. Illegal with copyright infringements.

Professional graphic designers who understand the cohesion of fonts, colors, and shapes are able to provide a quality logo specifically tailored to your brand. If you are expecting the price point of false advertisers, with designs beginning at $5, think again. Expect to pay hundreds, even thousands, for a design. The additional costs go towards the design effort and rounds of adjustments and alterations.

If you have just started a business or need a refresh for your logo, IndiaWebmediaPro Technologies has extensive experience in delivering logos that are not only pleasing to you, but your target market as well. Remember, a great logo is essential in providing meaningful interactions that reinforce your brand.

A brand is one of the most valuable assets that a business can possess. Your logo design speaks volumes about the company and often conveys a certain message to consumers. That is why a great deal of time and money is invested into perfecting this essential feature of a business. On a day-to-day basis, the public is exposed to hundreds of different brand logos as well as subtle design features with hidden messages. Let’s examine some common brand logos with hidden messages below to give you ideas into how IndiaWebmediaPro Technologies can formulate your design.

FedEx

FedEx prides themselves on their speed and delivery. If you look closely, you will be able to see how these factors are promoted in their logo through hiding an arrow between the “E” and “x”.

Amazon
When examining Amazon’s logo, you will notice a yellow arrow that underlines from the “a” to the “z”. This illustrates the variety of products the site sells as well as a smile, representing customer satisfaction.

Cisco
Founded in San Francisco, the blue lines in Cisco’s logo represent an electromagnet as well as the iconic Golden Gate Bridge.

LG
LG has a logo that seemingly looks like a face, made up of the letters of the brand. Furthermore, many individuals visualize a modified Pacman symbol within the logo.

Formula 1
Commonly known as F1, the white F and red pattern that signifies speed hides within it a 1. This exemplifies how well space can be utilized for design purposes.

BMW
Originally thought to be based on a rotating airplane propeller, BMW chose the official colors of the Bavarian Free State as its symbol. In 1929, BMW’s first print ad featured the logo on an aircraft, which made people mistakenly think that the company’s badge was connected with airplanes.

When it comes to marketing, a company logo could be compared to DNA; the material that houses information about how a living cell will look and function. A company’s logo design is a fundamental component of branding, generating the look and feel for all other marketing efforts. It helps differentiate itself amongst the competitors, enabling viewers to remember the organization.

Generally, a logo includes a combination of typography, color, shape, and form that represents the core of a business’s brand and could be considered the starting point for all things that follow. A strong logo is distinctive and intuitive, with the ability to quickly convey purpose and support the overall business strategy. It is a long-term investment into your business.

Professional designs start with discovery and multiple rounds of review, followed by a variety of file types and branding guides containing a selection of fonts and colors. There are five elements to keep in mind when hiring a professional logo designer in order to end up with something that is not only pleasing to the eye but also targets your market.

1. Simplicity

The more complex the design, the harder it is for an individual’s mind to remember it. Keep it simple and allow it to remain meaningful. Think about major corporations such as Nike, Apple, and Facebook.

2. Typography

Selecting the right font for your business is one of the most important steps in logo creation. This will carry over into your website and other marketing products so choose one that is distinctive.

3. Color

This aspect of a logo should be considered carefully as they can have a big impact on overall accessibility in digital display. Furthermore, color can create and emotional response that should be tied to your products and services.

4. Memorability

You want to generate a logo that can easily be remembered. The intention is to imprint your brand and make a long-term impression such as organizations like McDonald’s, Coca Cola, and Ford.

5. Versatility

Since your logo will be used across a multitude of mediums including business cards, stationary, websites, and social media, ensure that the design can accommodate all forms of usage.

A quality logo should not come from an auto-generated site that contains a mash up of stock emblems and your company’s name. It needs to be designed by a professional graphic design team at IndiaWebmediaPro Technologies. who understands the importance of cohesion between fonts, colors, and shapes. This is the difference between a $5 stock design and a few hundred to thousand dollar custom graphic.

Potential customers who never think of your business are unlikely to pay you a visit. However, the art creating an image in the minds of customers is more challenging than many imagine; how do you make your company more memorable? Perhaps the most powerful technique is to focus on your company’s branding.

Branding is the creation and use of various elements to form an image in the minds of potential customers, and it is essential for having an impact with your marketing and other outreach efforts. Because of the Internet, it has never been easier to create effective branding, and it has never been more important to do so.

The Logo

The centerpiece of any branding effort is the logo. While it might seem a bit odd, simple logos often work best, and companies will spend millions of dollars finding the simplest yet most powerful logo to use. Perhaps the most famous logo in the world is the McDonald’s logo. The modern iteration of it was released in the late 1960s, but it has a timeless appeal that never seems to go out of style, and it’s versatility makes it even more powerful. It also serves as a centerpiece around which the food giant creates its other branding.

Business Material

After developing a logo, companies can focus on ensuring that their business material matches their overall branding vision. All letterheads should work in concert with the logo to leave an impression on those who view them, and business cards need to incorporate the logo as well. Even though we are living in the Digital Age, printed material still matters, and many business contacts are still made through paper. Companies need to avoid settling for subpar results.

Websites

A company’s website is often its first impression on visitors, and it’s important that the website embodies the company’s branding. This can sometimes be done with little more than an appropriate color theme paired with the company logo, but some prefer to take this a bit further. Coca-Cola, for examples, uses their branding in conjunction with advertising-like material to leave an impression on visitors. Businesses that don’t sell products online may want to consider viewing the primary purpose of their website as reinforcing branding.

Social Media

While social media represents a tremendous opportunity for companies, it also presents a few challenges. Since operators have limited control over what appears on their pages, there are fewer options for presenting branding in an effective manner. That said, social media pages allow users to upload banner images and avatars, which can be used to present branding in an effective manner. By looking at what large companies are doing, smaller company owners and managers can find a bit of guidance.

Kodak is well known for its branding, and many have argued that its success is due to its name and associated imagery. By starting with a logo and creating other elements, companies can ensure that their branding leads to better sales and customer engagement.