The success or failure of a website is based on various user-centric design features. Individuals who navigate online sites glance at pages, scan some of the text, and click on areas that catch their interest. Based on this information, let’s review the top principles of effective website design.

Pages Should Be Self-Explanatory

When developing your site, a top goal is to get rid of question marks. If the navigation of the site isn’t intuitive, it makes it more difficult for users to understand how to get from point A to point B. Through providing a clean structure and a balanced website design, it can help individuals easily navigate and grasp the idea behind your business.

Content Must Be Effectively Written

Website content should be geared toward your target audience’s preferences and browsing habits. Generally speaking, promotional writing, long text blocks, and exaggerated language are ignored. Instead, use short and concise phrases with a layout that can be easily scanned. Furthermore, plain and objective language that doesn’t sound like an advertisement can go a long way.

Keep Things Simple

Despite the fabulous design your site may have, users are looking for specific information that can easily be located. From a visitor standpoint, pure text without any advertisements is the best way to deliver information. Clearly present imperative content that provides a choice of options without confusing site users.

Test Your Site Early and Often

Crucial insights into site problems can be caught early if testing is done at the right time. When designing your website, ensure that it is tested, all issues are fixed, and it is re-tested. Gain a fresh perspective from individuals who are not a part of the development process.

If you are interested in creating a website that effectively relays important information to consumers, IndiaWebmediaPro Technologies has the knowledge and experience to do so. Our solutions are created to be user-friendly and make it easy to maintain your brand’s digital marketing image.

Uh-oh! Web pages loading slowly? Here’s what you can do…

We’ve all been there! You click onto a new web page, and for several seconds your cursor runs in a circle on a blank screen. Slowly, the page begins to load. But it feels like forever, even if only a few moments. What can be done to help with this issue? Below are some generalized pointers to get you on the fast track to faster loading speeds.

Studies have mentioned that web pages which load slowly can quickly drive clients away, and in general, a page that takes longer than ten seconds to load can cause clients to click over to another page and not return to the first result. Your first place to check would be the page content. Is the page heavy on pictures and graphics? If so, those can surely slow down the appearance of page materials. Services such as on-page website optimization can help cut down the size of these pictures and graphics to more manageable levels, which can ease the speed of the page’s appearance quite effectively.

Another area to be assessed would be page loading speed. Loading speed can be checked by using websites such as Speedtest, which can inform you at a glance your overall upload and download speeds. This information can be essential for further tweaking and website optimization, as loading speed can be solved quite simply. Techniques such as hardware and software adjustments, changes to webpage layout, and additional website optimization such as combining related website components to prevent clogging the system even further.

IndiaWebmediaPro Technologies can make suggestions to help you design an efficient and streamlined site that is user friendly and provides needed textual information up front. Using words and text can help sites to load rapidly and present data quickly, as opposed to slower-loading photos and animated graphics that can bog down systems. Try some of these tips and get into the fast lane online now without delay!

The home page of a website creates the first impression for visitors. It gives a brief insight into your company’s story and provides a connection with users. It is essential to ensure your home page is not only welcoming and professional looking, but that it also answers questions and provides clear direction. IndiaWebmediaPro Technologies understands that designing your home page is the most important element in website development.

Executing without planning will produce unsuccessful results and create a negative first impression. Don’t just jump into picking a theme with hundreds of options through WordPress. Work with professionals who understand marketing and take your goals into consideration. They realize the importance of defining a target audience and laying out the navigation of your site. Website users rely on ease of use that clearly directs to core pages.

Think of some great websites you have visited before. The home page has enough text to give visitors a quick overview of who the company is and what they do. This information must be brief while still being informative. With easily digestible content, users will then navigate to other areas of the website. This brings me to the next topic: site design. A professional designer at IndiaWebmediaPro Technologies is able to provide a custom theme unique to your business.

Not all website themes are created equal. The best websites are designed with a specific target market in mind. Furthermore, the content should be geared towards the consumers you wish to draw in. If you need assistance with the design and development of your website home page, contact IndiaWebmediaPro Technologies for exceptional knowledge and service.

If you were a lawyer and went to court wearing sweatpants and a holey t-shirt, there is a good chance nobody would take you seriously. Your clients would likely request new counsel. The point is, image does matter. It’s not the “end all, be all”, but it does matter. Your personal image is important to your clients, but so is your business image. This goes for the building you have your offices in, and it also goes for your website. The company website you have is your virtual business, and it should be in harmony with your brand and marketing strategies. Investment in your website is just as important as keeping your physical location professional and attractive.

Ask Yourself:

1. Do I have a modern website design? Does my website keep a balanced, symmetrical flow to allow my visitors to have the best user experience?
2. Do I have a mobile responsive website? When my customers search me on their mobile devices, do I have a mobile friendly solution to allow them to browse my website?
3. Do I have an active content stream on my website? Am I staying up to date with blog updates and/or press releases? Am I optimizing my website content with industry rich keywords?
4. Am I sharing relevant content to my social media outlets? Does my website have active social media widgets? Am I embedding my social content to my blog?

If you answered “no” to many of those above questions, you’ve come to the right place. IndiaWebmediaPro Technologies will provide you the ultimate website design experience. Starting with the design, we will discuss what we like and what we dont like. We will compare your competitors’ websites to make sure we are ahead of the game. Once the design is completed, we will turn it into interactive code, where you can view the progress of the website on a development test link. With a custom content management system (CMS), you can quickly update your website without having advanced technical experience. We make it easy for you to maintain your brand’s digital marketing image.

But first, let’s discuss more benefits of a great looking website:

Impressions Online Are Hard to Change

It’s hard to get a second chance with someone online, especially if they have a really negative view of your company image. If your website looks like it’s cheaply done and has little or no information on it, then the message you are sending is that you don’t care about your online customers. Ignoring your website’s improvement needs is like ignoring a customer who walks into your business and is standing at the register with a question–the results will be the same. With most people turning to the Internet to gather information about businesses, even local businesses, you will want to have the best information available about your company and products on your website.

Be Willing to Pay for What You Want

If the carpet in your building is ragged and stained, you would invest to buy new carpet. If your website isn’t up to snuff, you should be willing to pay a web designer to make it in harmony with your brand and marketing strategies. Your website, brand, and marketing campaign need to be consistent in message and quality. If it’s not, it will confuse your current and potential customers, and your reputation may be damaged as a result. Get a web designer on board and work with a marketing professional to make your messages consistent and your content engaging.

Market Heavily Online

An online marketer can help you develop SEO content and enhance your visibility in search engine results. They can help you upload products to be listed in search engine results, and they can help you protect your reputation from bad reviews and other negative things on the Internet. Investing in online marketing will keep your business strong, and you may just find that you are getting more business from the Internet than you do at your physical location.

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First impressions often say it all. If you don’t think your impressions online are worthy of your business, get professional help to make things better. The boost to your brand and your profits will be very noticeable as you invest in this way. Your website will become the go-to for people looking for the products and services you sell.