March 10, 2017
Mastering Mobile eCommerce
Responsive website design is now essential for any company’s online presence. This includes an easy-to-use interface for product and service retail. Responsive eCommerce platforms must work across all devices, as it has now become the norm for individuals to make purchases on not only desktops, but also tablets and phones. Mobile sales have skyrocketed over the last decade, so ensure that you are making your mobile checkout process is seamless and representing your brand in the best way possible.
According to Trinity Digital Marketing, over 1.2 billion people access the web from their mobile devices. That’s a large market to cater to. Furthermore, MoPowered conducted a study, which showed that 30% of mobile shoppers abandon transactions if their experience is not optimized for a user-friendly mobile experience. If you think in terms of sales, the loss in revenue adds up quickly. Ultimately, this means that designers need to work on responsive designs and master mobile eCommerce.
Through building better eCommerce websites, a business can help provide customers with better experiences. One way this can be accomplished is through learning the ins and outs of various eCommerce frameworks. Take your current design for a test run to see how well it is optimized to work on various devices, as well as the ease in which consumers can make purchases.
Additionally, there is an even greater push for designers to take on a mobile-first approach. If you start with a constrained size, it forces you to think about what really matters to users. Remember that it is easier to start small and work up than build a large site and eliminate content for smaller devices. This forces designers to think of simple solutions and ultimately improve user experience.
There are many companies who have failed to build responsive eCommerce websites. A website designer is valuable in the process of creating a user-friendly, fast-loading, mobile eCommerce website. Don’t just focus your energy on redesigning old websites to make them compatible with the increase in mobile shoppers. Ensure that any new websites will be able to easily incorporate eCommerce functionality.
BRANDING & IDENTITY
October 10, 2018
Using Consumer Science to Help Build Your Brand
Using Consumer Science to Help Build Your Brand Clients and potential consumers inadvertently judge your personal brand appearance through processing visual information in their brain. Approximately 30 percent of the human brain is made up of neurons that process visual stimulus, which means that it is imperative to accurately represent your message, convey your brand, … Continue reading BRANDING & IDENTITY
August 25 , 2018
When you start a business, one of the most important things you can do is protect your name. If a company opened up shop using your same name, it could take a big hit on your sales. When building a brand, investing in advertising, and ensuring that consumers can find you, it is essential that you have properly protected your business name in the event that others want to use it. Unfortunately, many business owners are unaware of the difference between registering their name and filing for a trademark. Let’s examine the two processes below.