March 10, 2017
Mastering Mobile eCommerce
Responsive website design is now essential for any company’s online presence. This includes an easy-to-use interface for product and service retail. Responsive eCommerce platforms must work across all devices, as it has now become the norm for individuals to make purchases on not only desktops, but also tablets and phones. Mobile sales have skyrocketed over the last decade, so ensure that you are making your mobile checkout process is seamless and representing your brand in the best way possible.
According to Trinity Digital Marketing, over 1.2 billion people access the web from their mobile devices. That’s a large market to cater to. Furthermore, MoPowered conducted a study, which showed that 30% of mobile shoppers abandon transactions if their experience is not optimized for a user-friendly mobile experience. If you think in terms of sales, the loss in revenue adds up quickly. Ultimately, this means that designers need to work on responsive designs and master mobile eCommerce.
Through building better eCommerce websites, a business can help provide customers with better experiences. One way this can be accomplished is through learning the ins and outs of various eCommerce frameworks. Take your current design for a test run to see how well it is optimized to work on various devices, as well as the ease in which consumers can make purchases.
Additionally, there is an even greater push for designers to take on a mobile-first approach. If you start with a constrained size, it forces you to think about what really matters to users. Remember that it is easier to start small and work up than build a large site and eliminate content for smaller devices. This forces designers to think of simple solutions and ultimately improve user experience.
There are many companies who have failed to build responsive eCommerce websites. A website designer is valuable in the process of creating a user-friendly, fast-loading, mobile eCommerce website. Don’t just focus your energy on redesigning old websites to make them compatible with the increase in mobile shoppers. Ensure that any new websites will be able to easily incorporate eCommerce functionality.
BRANDING & IDENTITY
FEBRUARY 10, 2017
Millennial Branding: Emergence of Simplistic Logo Designs
We currently live in an age that saturates information with images and messages. Everything we strive to know can be easily found at our fingertips through computers or smartphones. Your logos should be simplistic in order to cut through the constant noise associated with millennial living. Simple logo designs can articulate important messages associated with a brand. Let’s examine seven key components associated with simplistic logo designs.
SEARCH ENGINE OPTIMIZATION
JANUARY 10, 2017
Major SEO Changes to Expect in Upcoming Years
Search engine optimization (SEO), is an important aspect for any website owner to improve their rankings and draw more traffic to their site. Major search engines, such as Google, utilize core algorithms in order to provide the most relevant results quickly and accurately. The PageRank formula not only assesses the quantity of links on a webpage, but also their power. As technology continues to evolve, SEO changes are expected to adapt as well. Let’s examine a few main factors to keep in mind when optimizing your site.